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These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

1

UNIQLO

49

Retail / Fashion; clothes

Rank Change: +49
Industry: Retail / Fashion; clothes

Also view in:

Global Japan United Kingdom

2

Yunda Express

40

Shipping / Mail

Rank Change: +40
Industry: Shipping / Mail

3

Decathlon

83

Internet retail

Rank Change: +83
Industry: Internet retail

4

China Eastern

91

Travel / Air

Rank Change: +91
Industry: Travel / Air

5

Volkswagen

57

Automotive

Rank Change: +57
Industry: Automotive

6

Suning

75

Retail/General (mega/department store)

Rank Change: +75
Industry: Retail/General (mega/department store)

7

Tuniu

83

Travel / Booking

Rank Change: +83
Industry: Travel / Booking

8

Carrefour

35

Retail / Grocery

Rank Change: +35
Industry: Retail / Grocery

9

Jinjiang Inns

13

Travel / Hotels

Rank Change: +13
Industry: Travel / Hotels

10

Vivo

1

Electronics

Rank Change: -1
Industry: Electronics

11

GREE

62

Appliances

Rank Change: +62
Industry: Appliances

12

S.F. Express

1

Shipping / Mail

Rank Change: +1
Industry: Shipping / Mail

13

 

Deppon

 

Shipping / Mail

Rank Change: N/A
Industry: Shipping / Mail

14

Philips

38

Electronics

Rank Change: +38
Industry: Electronics

15

JD.com

1

Internet retail

Rank Change: -1
Industry: Internet retail

16

iQIYI.com

78

Social media

Rank Change: +78
Industry: Social media

18

Xiaomi

6

Electronics

Rank Change: +6
Industry: Electronics

20

Air China

76

Travel / Air

Rank Change: +76
Industry: Travel / Air

21

360

11

Internet search

Rank Change: -11
Industry: Internet search

22

WeChat

4

Social media

Rank Change: -4
Industry: Social media

23

Alipay

3

Banks / Retail

Rank Change: -3
Industry: Banks / Retail

25

TCL

50

Electronics

Rank Change: +50
Industry: Electronics

26

ANTA

46

Fitness

Rank Change: +46
Industry: Fitness

27

7–11

25

Retail / Health and beauty; drugstore

Rank Change: -25
Industry: Retail / Health and beauty; drugstore

28

Sony

37

Electronics

Rank Change: +37
Industry: Electronics

29

ZTO Express

4

Shipping / Mail

Rank Change: +4
Industry: Shipping / Mail

30

Audi

86

Automotive

Rank Change: +86
Industry: Automotive

31

 

Hisense

 

Appliances

Rank Change: N/C
Industry: Appliances

32

361 Degrees

19

Fitness

Rank Change: +19
Industry: Fitness

33

Li-Ning

49

Fitness

Rank Change: +49
Industry: Fitness

34

HP

30

Electronics

Rank Change: +30
Industry: Electronics

36

LY.com

33

Travel / Booking

Rank Change: +33
Industry: Travel / Booking

37

RT-Mart

34

Retail / Grocery

Rank Change: -34
Industry: Retail / Grocery

38

Baidu

4

Internet search

Rank Change: -4
Industry: Internet search

40

Youku

34

Social media

Rank Change: +34
Industry: Social media

42

Huawei

37

Electronics

Rank Change: -37
Industry: Electronics

43

Sohu

25

Media (newspapers, TV, online, mobile)

Rank Change: +25
Industry: Media (newspapers, TV, online, mobile)

44

Haier

32

Appliances

Rank Change: +32
Industry: Appliances

Also view in:

Global India

45

YongChe.com

60

Travel / Car rental

Rank Change: +60
Industry: Travel / Car rental

46

Phoenix Television (PHTV)

42

Media (newspapers, TV, online, mobile)

Rank Change: +42
Industry: Media (newspapers, TV, online, mobile)

47

Tmall.com

28

Internet retail

Rank Change: -28
Industry: Internet retail

48

Sina

10

Media (newspapers, TV, online, mobile)

Rank Change: -10
Industry: Media (newspapers, TV, online, mobile)

49

 

Han Ting

 

Travel / Hotels

Rank Change: N/A
Industry: Travel / Hotels

50

Didi

14

Travel / Car rental

Rank Change: -14
Industry: Travel / Car rental

51

 

Family Mart

 

Retail / Health and beauty; drugstore

Rank Change: N/A
Industry: Retail / Health and beauty; drugstore

52

Hunan TV

15

Media (newspapers, TV, online, mobile)

Rank Change: +15
Industry: Media (newspapers, TV, online, mobile)

53

IKEA

45

Retail/General (mega/department store)

Rank Change: -45
Industry: Retail/General (mega/department store)

54

Kungfu

5

Restaurants

Rank Change: -5
Industry: Restaurants

55

China Unicom

49

Telecommunications / Cell phone service providers

Rank Change: +49
Industry: Telecommunications / Cell phone service providers

56

ICBC

55

Banks / Retail

Rank Change: +55
Industry: Banks / Retail

57

Taobao.com

2

Internet retail

Rank Change: -2
Industry: Internet retail

58

Walmart

3

Retail/General (mega/department store)

Rank Change: +3
Industry: Retail/General (mega/department store)

Also view in:

Global United States

59

Tongrentang

48

Retail / Health and beauty; drugstore

Rank Change: -48
Industry: Retail / Health and beauty; drugstore

60

Sogou

44

Internet search

Rank Change: -44
Industry: Internet search

61

HLA

21

Retail / Fashion; clothes

Rank Change: -21
Industry: Retail / Fashion; clothes

62

Agricultural Bank of China

51

Banks / Retail

Rank Change: +51
Industry: Banks / Retail

64

OPPO

18

Electronics

Rank Change: -18
Industry: Electronics

65

H&M

19

Retail / Fashion; clothes

Rank Change: +19
Industry: Retail / Fashion; clothes

66

Weibo

35

Social media

Rank Change: +35
Industry: Social media

67

Tudou

8

Social media

Rank Change: -8
Industry: Social media

68

GOME

20

Retail/General (mega/department store)

Rank Change: -20
Industry: Retail/General (mega/department store)

69

China Gas

37

Utilities

Rank Change: +37
Industry: Utilities

70

Ctrip

21

Travel / Booking

Rank Change: +21
Industry: Travel / Booking

71

YTO Express

43

Shipping / Mail

Rank Change: -43
Industry: Shipping / Mail

72

Shanghai’s Dragon Television

37

Media (newspapers, TV, online, mobile)

Rank Change: -37
Industry: Media (newspapers, TV, online, mobile)

73

Lenovo

5

Electronics

Rank Change: +5
Industry: Electronics

74

Douban

62

Social media

Rank Change: -62
Industry: Social media

75

China Southern Airline

9

Travel / Air

Rank Change: -9
Industry: Travel / Air

76

HaiDiLao Hot Pot

32

Restaurants

Rank Change: -32
Industry: Restaurants

77

Pizza Hut

14

Restaurants

Rank Change: -14
Industry: Restaurants

79

QQ

26

Social media

Rank Change: -26
Industry: Social media

80

ZARA

35

Retail / Fashion; clothes

Rank Change: -35
Industry: Retail / Fashion; clothes

81

Watsons

23

Retail / Health and beauty; drugstore

Rank Change: -23
Industry: Retail / Health and beauty; drugstore

82

Midea

43

Appliances

Rank Change: -43
Industry: Appliances

83

Netease

26

Media (newspapers, TV, online, mobile)

Rank Change: -26
Industry: Media (newspapers, TV, online, mobile)

84

Bank of Communications

28

Banks / Retail

Rank Change: +28
Industry: Banks / Retail

85

LinkedIn

22

Social media

Rank Change: +22
Industry: Social media

86

Gap

3

Retail / Fashion; clothes

Rank Change: -3
Industry: Retail / Fashion; clothes

87

Shentong Express

50

Shipping / Mail

Rank Change: -50
Industry: Shipping / Mail

88

Hainan Airlines

62

Travel / Air

Rank Change: -62
Industry: Travel / Air

89

Home Inns

72

Travel / Hotels

Rank Change: -72
Industry: Travel / Hotels

90

China Telecom

9

Telecommunications / Cell phone service providers

Rank Change: +9
Industry: Telecommunications / Cell phone service providers

91

China Merchants Bank

18

Banks / Retail

Rank Change: +18
Industry: Banks / Retail

92

Bank of China

11

Banks / Retail

Rank Change: +11
Industry: Banks / Retail

93

Chery

31

Automotive

Rank Change: +31
Industry: Automotive

94

eLong

40

Travel / Booking

Rank Change: -40
Industry: Travel / Booking

95

China National Petroleum Corp

5

Utilities

Rank Change: +5
Industry: Utilities

96

China Construction Bank

18

Banks / Retail

Rank Change: +18
Industry: Banks / Retail

97

Hilton

96

Travel / Hotels

Rank Change: -96
Industry: Travel / Hotels

98

Geely

51

Automotive

Rank Change: -51
Industry: Automotive

Also view in:

Global Saudi Arabia

99

ASUS

39

Electronics

Rank Change: -39
Industry: Electronics

100

Marriott

77

Travel / Hotels

Rank Change: -77
Industry: Travel / Hotels

101

People’s Insurance Company of China

19

General insurance

Rank Change: +19
Industry: General insurance

102

 

China Mobile

 

Telecommunications / Cell phone service providers

Rank Change: N/C
Industry: Telecommunications / Cell phone service providers

103

Septwolves

99

Retail / Fashion; clothes

Rank Change: -99
Industry: Retail / Fashion; clothes

104

China Pacific Insurance

15

General insurance

Rank Change: +15
Industry: General insurance

105

State Grid

13

Utilities

Rank Change: +13
Industry: Utilities

106

Hyundai

74

Automotive

Rank Change: -74
Industry: Automotive

107

China Life Insurance

15

General insurance

Rank Change: +15
Industry: General insurance

108

Sephora

102

Retail / Health and beauty; drugstore

Rank Change: -102
Industry: Retail / Health and beauty; drugstore

109

ZTE

6

Electronics

Rank Change: +6
Industry: Electronics

110

Spring Airlines

80

Travel / Air

Rank Change: -80
Industry: Travel / Air

111

Taikang Life

10

General insurance

Rank Change: +10
Industry: General insurance

112

Changan

4

Automotive

Rank Change: -4
Industry: Automotive

113

 

Ucar

 

Travel / Car rental

Rank Change: N/A
Industry: Travel / Car rental

114

Ping An Insurance

11

General insurance

Rank Change: +11
Industry: General insurance

115

BYD

8

Automotive

Rank Change: +8
Industry: Automotive

116

Anbang Insurance

1

General insurance

Rank Change: +1
Industry: General insurance

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 N/A
Industry Simplicity Score Simplicity Premium
859 20%
Industry Simplicity Score Simplicity Premium
798 15%
Industry Simplicity Score Simplicity Premium
709 N/A
Industry Simplicity Score Simplicity Premium
704 N/A
Industry Simplicity Score Simplicity Premium
700 17%
Industry Simplicity Score Simplicity Premium
656 18%
Industry Simplicity Score Simplicity Premium
654 17%
Industry Simplicity Score Simplicity Premium
647 17%
Industry Simplicity Score Simplicity Premium
619 17%
Industry Simplicity Score Simplicity Premium
613 N/A
Industry Simplicity Score Simplicity Premium
608 20%
Industry Simplicity Score Simplicity Premium
607 17%
Industry Simplicity Score Simplicity Premium
593 17%
Industry Simplicity Score Simplicity Premium
589 18%
Industry Simplicity Score Simplicity Premium
588 N/A
Industry Simplicity Score Simplicity Premium
581 20%
Industry Simplicity Score Simplicity Premium
569 24%
Industry Simplicity Score Simplicity Premium
532 22%
Industry Simplicity Score Simplicity Premium
504 24%
Industry Simplicity Score Simplicity Premium
472 17%
Industry Simplicity Score Simplicity Premium
438 20%

23

Industry Simplicity Score Simplicity Premium
425 16%
Industry Simplicity Score Simplicity Premium
282 18%
Industry Simplicity Score Simplicity Premium
240 N/A

Money To Be Made

All brands can benefit from simplifying, but not all may benefit equally. To understand which brands in China can reap the greatest financial reward, and what they need to do to command more for their services, download the full report.