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These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

Dollar Shave Club

1

Dollar Shave Club

Score: 987 | Industry: Internet retail

Warby Parker

1

Warby Parker

Score: 924 | Industry: Retail / Fashion

Seamless

1

Seamless

Score: 889 | Industry: Restaurants

1

Google

11

Internet search

2

Google

Rank Change: +11
Score: 871
Industry: Internet search

Consumers praise Google for its simple interface and constant innovation. The search engine has transformed the way consumers interact with the world around them via technology. “I can use any device to check my mail, surf the web, and now, get phone service,” says one respondent.

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GoPro

2

GoPro

Score: 861 | Industry: Electronics

Also view in:

2

Netflix

3

Media

3

Netflix

Rank Change: +3
Score: 861
Industry: Media

Respondents love Netflix for its large selection, convenience and low cost. Binge-watching TV shows on Netflix has become a global phenomenon, prompting the company to release entire seasons of its groundbreaking original programming all at once, and garnering 35 Emmy nominations this year. Another huge perk: the ability to stream on just about any internet-enabled device, giving consumers ultimate accessibility and control.

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3

Publix

20

Retail / Grocery

4

Publix

Rank Change: +20
Score: 859
Industry: Retail / Grocery

After a year-long hiatus, regional grocery store Publix is back in the top 10, rising 19 spots to #4. Simple ads and quality service play a big role in Publix’s popularity. Respondents call Publix a chain that “strives to please in all aspects” and say they appreciate the intuitive layout in stores. The employee-owned chain, located in the Southeastern U.S., strives to keep its workforce happy with tuition reimbursement programs and recently extended health coverage to married LGBT couples. After all, happy employees give better customer service—another reason respondents commended Publix.

The Honest Company

4

The Honest Company

Score: 858 | Industry: Retail / Health and beauty

Spotify

4

Spotify

Score: 858 | Industry: Internet retail

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4

Amazon

2

Internet retail

5

Amazon

Rank Change: -2
Score: 851
Industry: Internet retail

Consumers continue to be pleased with the one stop shop aspect of purchasing goods via Amazon. Respondents say they keep coming back for the simple shipping and pricing options, variety of products and overall easy shopping experience. “I feel confident if there is something I need to find, I can find it on Amazon and get it quickly,” says one respondent. Amazon continues to push the limits on how fast its products can be delivered, introducing same-day delivery with Prime Now and automatic sundry and grocery deliveries at the push of a Dash Button.

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5

Chipotle

4

Restaurants

6

Chipotle

Rank Change: +4
Score: 843
Industry: Restaurants

Chipotle Mexican Grill’s limited menu goes a long way with customers, who praise the restaurant for its fresh, fast, delicious food and its message which includes a commitment to banishing GMO products from its restaurants. The brand’s focus on using locally sourced and organic ingredients also goes to show that simple can also be sustainable.

GrubHub

6

GrubHub

Score: 837 | Industry: Restaurants

Pandora

6

Pandora

Score: 834 | Industry: Internet retail

6

Zappos.com

5

Internet retail

7

Zappos.com

Rank Change: -5
Score: 826
Industry: Internet retail

Zappos.com stays in the US Simplicity Index Top 10 again this year due to its name-recognition among consumers and easy-to-use website. Respondent feedback shows simplicity is at the heart of how the online shoe and clothing store operates, with more than half of respondents mentioning “easy” or “simple” in their answers as part of why they love Zappos.com.

7

Dunkin’ Donuts

3

Restaurants

8

Dunkin’ Donuts

Rank Change: +3
Score: 822
Industry: Restaurants

Dunkin’ Donuts remains a consistent top 10 finisher in the US Simplicity Index. Convenience, quick service and affordable products boost the fast-food chain’s ability to reliably satisfy consumers. Many respondents also lauded the chain’s app, which customers can use to pay, get coupons, earn rewards and locate the nearest Dunkin’—a quick and easy brand experience right in the customer’s pocket.

8

Burger King

5

Restaurants

9

Burger King

Rank Change: +5
Score: 818
Industry: Restaurants

Burger King has made enormous strides, cracking the top 10 for the first time in five years. The fast-food chain has kept busy, refranchising all restaurants and growing rapidly overseas. Consumers have reaped the benefits of this restructuring, with one respondent aptly stating, “Just food, no gimmicks.”

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Uber

9

Uber

Score: 817 | Industry: Travel / Car rental

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Blue Apron

9

Blue Apron

Score: 816 | Industry: Retail / Grocery

9

KFC

13

Restaurants

10

KFC

Rank Change: +13
Score: 815
Industry: Restaurants

KFC has long embraced the idea of simple meals. The fast-food chain recently made moves to strengthen consumer loyalty by engaging its fan base through the re-emergence of its icon, Colonel Sanders, now played by Saturday Night Live alumni, Darrell Hammond and Norm MacDonald. Respondents also connect with the brand’s no-nonsense ads and short, straightforward menu.

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10

Pizza Hut

6

Restaurants

11

Pizza Hut

Rank Change: -6
Score: 815
Industry: Restaurants

This restaurant remains in our Top 10 again this year not just due to the consistency of its product, but its digital chops. Respondents laud the brand’s mobile app and website for making getting a large pie, easy as pie. The brand also scores points for its limited menu and fast service.

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Square

11

Square

Score: 815 | Industry: Banks / Retail

FreshDirect

11

FreshDirect

Score: 810 | Industry: Retail / Grocery

FitBit

11

FitBit

Score: 809 | Industry: Fitness

Venmo

11

Venmo

Score: 788 | Industry: Banks / Retail

11

Old Navy

19

Retail / Fashion

12

Old Navy

Rank Change: +19
Score: 778
Industry: Retail / Fashion

12

Groupon

46

Internet retail

13

Groupon

Rank Change: +46
Score: 777
Industry: Internet retail

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Airbnb

13

Airbnb

Score: 772 | Industry: Travel / Hotels

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13

Starbucks

2

Restaurants

14

Starbucks

Rank Change: +2
Score: 772
Industry: Restaurants

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14

McDonald’s

6

Restaurants

15

McDonald’s

Rank Change: -6
Score: 769
Industry: Restaurants

When you’ve got a good thing going like McDonald’s does, the simple thing to do is not mess with success. US respondents certainly have few complaints, satisfied that McDonald’s continues to mostly do what it does best, which is providing quick service and a "simple menu with simple pricing." The brand also wins points with consumers for its consistency across locations and low-priced value meals.

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15

Maytag

50

Appliances

16

Maytag

Rank Change: +50
Score: 762
Industry: Appliances

16

Samsung

17

Electronics

17

Samsung

Rank Change: +17
Score: 759
Industry: Electronics

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17

KAYAK

1

Travel / Booking

18

KAYAK

Rank Change: +1
Score: 757
Industry: Travel / Booking

18

Apple

3

Electronics

19

Apple

Rank Change: +3
Score: 752
Industry: Electronics

Also view in:

19

Trader Joe’s

13

Retail / Grocery

20

Trader Joe’s

Rank Change: -13
Score: 751
Industry: Retail / Grocery

The California-based grocery store chain makes its first appearance in our US Top 10 since 2010, jumping from #12 to #6. Less is more at Trader Joe’s, consumers say because narrowed choices make the shopping experience less complicated. And the “super-friendly staff” and “yummy tasting center,” say respondents, keep the experience nice and fresh.

Etsy

20

Etsy

Score: 749 | Industry: Internet retail

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My Fitness Pal

20

My Fitness Pal

Score: 744 | Industry: Fitness

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20

Kroger

13

Retail / Grocery

21

Kroger

Rank Change: -13
Score: 737
Industry: Retail / Grocery

Kroger, the country’s largest supermarket chain, is up from the #18 spot on our US Simplicity Index last year. Respondents say Kroger’s simple store layout, easy couponing and clear communications bring them in and keep them coming back.

Hulu

21

Hulu

Score: 736 | Industry: Media

HBO Now/HBO Go

21

HBO Now/HBO Go

Score: 735 | Industry: Media

21

UPS

5

Shipping / Mail

22

UPS

Rank Change: -5
Score: 732
Industry: Shipping / Mail

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Ally

22

Ally

Score: 732 | Industry: Banks / Retail

22

YouTube

16

Social media

23

YouTube

Rank Change: +16
Score: 732
Industry: Social media

Also view in:

23

Honda

12

Automotive

24

Honda

Rank Change: -12
Score: 731
Industry: Automotive

24

Ford

28

Automotive

25

Ford

Rank Change: +28
Score: 727
Industry: Automotive

Also view in:

25

Sony

28

Electronics

26

Sony

Rank Change: +28
Score: 725
Industry: Electronics

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26

Nike

9

Fitness

27

Nike

Rank Change: +9
Score: 723
Industry: Fitness

Also view in:

27

Target

1

Retail / General

28

Target

Rank Change: -1
Score: 719
Industry: Retail / General

28

Whole Foods Market

13

Retail / Grocery

29

Whole Foods Market

Rank Change: +13
Score: 713
Industry: Retail / Grocery

PayPal

29

PayPal

Score: 713 | Industry: Banks / Retail

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29

Walmart

22

Retail / General

30

Walmart

Rank Change: +22
Score: 711
Industry: Retail / General

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30

 

Levi’s

 

Retail / Fashion

31

Levi’s

Rank Change: N/A
Score: 708
Industry: Retail / Fashion

Also view in:

31

Yahoo!

7

Internet search

32

Yahoo!

Rank Change: -7
Score: 706
Industry: Internet search

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32

HP

46

Electronics

33

HP

Rank Change: +46
Score: 704
Industry: Electronics

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33

Holiday Inn

17

Travel / Hotels

34

Holiday Inn

Rank Change: +17
Score: 703
Industry: Travel / Hotels

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34

Southwest Airlines

20

Travel / Air

35

Southwest Airlines

Rank Change: -20
Score: 703
Industry: Travel / Air

35

CVS/pharmacy

2

Retail / Health and beauty

36

CVS/pharmacy

Rank Change: +2
Score: 703
Industry: Retail / Health and beauty

36

Dodge

28

Automotive

37

Dodge

Rank Change: +28
Score: 702
Industry: Automotive

37

Safeway

20

Retail / Grocery

38

Safeway

Rank Change: -20
Score: 699
Industry: Retail / Grocery

38

H&M

22

Retail / Fashion

39

H&M

Rank Change: +22
Score: 697
Industry: Retail / Fashion

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39

Reebok

34

Fitness

40

Reebok

Rank Change: +34
Score: 694
Industry: Fitness

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40

FedEx

11

Shipping / Mail

41

FedEx

Rank Change: -11
Score: 693
Industry: Shipping / Mail

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Beats Radio

41

Beats Radio

Score: 689 | Industry: Internet retail

41

Victoria’s Secret

14

Retail / Fashion

42

Victoria’s Secret

Rank Change: -14
Score: 688
Industry: Retail / Fashion

Jawbone UP

42

Jawbone UP

Score: 686 | Industry: Fitness

Amazon Prime

42

Amazon Prime

Score: 684 | Industry: Media

Google Wallet

42

Google Wallet

Score: 684 | Industry: Banks / Retail

42

Craigslist

23

Internet retail

43

Craigslist

Rank Change: -23
Score: 682
Industry: Internet retail

43

Walgreens

4

Retail / Health and beauty

44

Walgreens

Rank Change: -4
Score: 682
Industry: Retail / Health and beauty

44

Sephora

13

Retail / Health and beauty

45

Sephora

Rank Change: -13
Score: 681
Industry: Retail / Health and beauty

Also view in:

45

Progressive

14

General insurance

46

Progressive

Rank Change: +14
Score: 680
Industry: General insurance

46

Bing

21

Internet search

47

Bing

Rank Change: -21
Score: 677
Industry: Internet search

Also view in:

47

Panasonic

20

Electronics

48

Panasonic

Rank Change: +20
Score: 676
Industry: Electronics

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48

eBay

5

Internet retail

49

eBay

Rank Change: -5
Score: 675
Industry: Internet retail

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Buzzfeed

49

Buzzfeed

Score: 675 | Industry: Media

49

Instagram

2

Social media

50

Instagram

Rank Change: -2
Score: 674
Industry: Social media

Also view in:

50

Pinterest

16

Social media

51

Pinterest

Rank Change: -16
Score: 674
Industry: Social media

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51

Whirlpool

6

Appliances

52

Whirlpool

Rank Change: -6
Score: 674
Industry: Appliances

Snapchat

52

Snapchat

Score: 669 | Industry: Social media

Also view in:

Lyft

52

Lyft

Score: 668 | Industry: Travel / Car rental

52

Macy’s

9

Retail / General

53

Macy’s

Rank Change: +9
Score: 664
Industry: Retail / General

BleacherReport

53

BleacherReport

Score: 664 | Industry: Media

53

Chevrolet

3

Automotive

54

Chevrolet

Rank Change: +3
Score: 663
Industry: Automotive

54

 

Albertsons

 

Retail / Grocery

55

Albertsons

Rank Change: N/C
Score: 663
Industry: Retail / Grocery

55

GEICO

17

General insurance

56

GEICO

Rank Change: +17
Score: 663
Industry: General insurance

56

Expedia

13

Travel / Booking

57

Expedia

Rank Change: +13
Score: 660
Industry: Travel / Booking

Also view in:

57

Toyota

2

Automotive

58

Toyota

Rank Change: -2
Score: 659
Industry: Automotive

Also view in:

58

Kmart

18

Retail / General

59

Kmart

Rank Change: +18
Score: 658
Industry: Retail / General

59

Rite Aid Pharmacy

9

Retail / Health and beauty

60

Rite Aid Pharmacy

Rank Change: +9
Score: 656
Industry: Retail / Health and beauty

60

Comfort Inn

16

Travel / Hotels

61

Comfort Inn

Rank Change: -16
Score: 648
Industry: Travel / Hotels

WhatsApp

61

WhatsApp

Score: 644 | Industry: Telecom / Cell phone

Also view in:

61

USPS

19

Shipping / Mail

62

USPS

Rank Change: -19
Score: 643
Industry: Shipping / Mail

Gilt

62

Gilt

Score: 641 | Industry: Retail / Fashion

62

Skype

25

Telecom / Cell phone

63

Skype

Rank Change: +25
Score: 640
Industry: Telecom / Cell phone

Also view in:

63

Dell

3

Electronics

64

Dell

Rank Change: +3
Score: 638
Industry: Electronics

Also view in:

64

GE

6

Appliances

65

GE

Rank Change: +6
Score: 631
Industry: Appliances

65

Ramada

10

Travel / Hotels

66

Ramada

Rank Change: +10
Score: 631
Industry: Travel / Hotels

66

IKEA

46

Retail / General

67

IKEA

Rank Change: -46
Score: 629
Industry: Retail / General

Also view in:

67

Gap

21

Retail / Fashion

68

Gap

Rank Change: -21
Score: 625
Industry: Retail / Fashion

Also view in:

68

Motorola

20

Electronics

69

Motorola

Rank Change: +20
Score: 624
Industry: Electronics

69

Adidas

6

Fitness

70

Adidas

Rank Change: -6
Score: 624
Industry: Fitness

Also view in:

70

iTunes

30

Internet retail

71

iTunes

Rank Change: -30
Score: 622
Industry: Internet retail

Also view in:

71

Microsoft

21

Electronics

72

Microsoft

Rank Change: +21
Score: 622
Industry: Electronics

Also view in:

72

Yelp

1

Social media

73

Yelp

Rank Change: -1
Score: 621
Industry: Social media

73

Priceline.com

13

Travel / Booking

74

Priceline.com

Rank Change: +13
Score: 620
Industry: Travel / Booking

74

Orbitz

3

Travel / Booking

75

Orbitz

Rank Change: +3
Score: 618
Industry: Travel / Booking

75

Sears

10

Retail / General

76

Sears

Rank Change: +10
Score: 617
Industry: Retail / General

76

JetBlue Airways

48

Travel / Air

77

JetBlue Airways

Rank Change: -48
Score: 610
Industry: Travel / Air

77

Marriott

29

Travel / Hotels

78

Marriott

Rank Change: -29
Score: 609
Industry: Travel / Hotels

Also view in:

78

USA Today

16

Media

79

USA Today

Rank Change: -16
Score: 607
Industry: Media

79

State Farm

17

General insurance

80

State Farm

Rank Change: +17
Score: 605
Industry: General insurance

80

 

U.S. Bank

 

Banks / Retail

81

U.S. Bank

Rank Change: N/C
Score: 605
Industry: Banks / Retail

81

Chase

12

Banks / Retail

82

Chase

Rank Change: +12
Score: 604
Industry: Banks / Retail

82

Best Western

46

Travel / Hotels

83

Best Western

Rank Change: -46
Score: 601
Industry: Travel / Hotels

Also view in:

83

Canon

1

Electronics

84

Canon

Rank Change: +1
Score: 596
Industry: Electronics

Also view in:

84

The New York Times

24

Media

85

The New York Times

Rank Change: +24
Score: 590
Industry: Media

85

Hilton

36

Travel / Hotels

86

Hilton

Rank Change: -36
Score: 584
Industry: Travel / Hotels

Also view in:

86

Bank of America

16

Banks / Retail

87

Bank of America

Rank Change: +16
Score: 577
Industry: Banks / Retail

87

Nationwide

30

General insurance

88

Nationwide

Rank Change: +30
Score: 572
Industry: General insurance

88

Days Inn

56

Travel / Hotels

89

Days Inn

Rank Change: -56
Score: 571
Industry: Travel / Hotels

RunKeeper

89

RunKeeper

Score: 571 | Industry: Fitness

Also view in:

89

Amtrak

23

Travel / Train

90

Amtrak

Rank Change: +23
Score: 569
Industry: Travel / Train

90

The Wall Street Journal

11

Media

91

The Wall Street Journal

Rank Change: +11
Score: 564
Industry: Media

91

Twitter

9

Social media

92

Twitter

Rank Change: -9
Score: 561
Industry: Social media

Also view in:

92

Enterprise

18

Travel / Car rental

93

Enterprise

Rank Change: -18
Score: 560
Industry: Travel / Car rental

93

Google+

17

Social media

94

Google+

Rank Change: +17
Score: 555
Industry: Social media

Also view in:

94

Hertz

10

Travel / Car rental

95

Hertz

Rank Change: +10
Score: 551
Industry: Travel / Car rental

Also view in:

95

Citibank

19

Banks / Retail

96

Citibank

Rank Change: +19
Score: 548
Industry: Banks / Retail

Also view in:

96

CNN

6

Media

97

CNN

Rank Change: -6
Score: 543
Industry: Media

97

Avis

6

Travel / Car rental

98

Avis

Rank Change: -6
Score: 535
Industry: Travel / Car rental

Car rental company Avis lands in the U.K. Simplicity Index Bottom 10 due to hidden charges—the biggest pain point consumers identify about this rental car service. Another irritant is the website, which respondents dismiss as shabby and slow.

Also view in:

98

Wells Fargo

2

Banks / Retail

99

Wells Fargo

Rank Change: +2
Score: 533
Industry: Banks / Retail

99

Volkswagen

42

Automotive

100

Volkswagen

Rank Change: -42
Score: 526
Industry: Automotive

Also view in:

100

Budget

6

Travel / Car rental

101

Budget

Rank Change: -6
Score: 520
Industry: Travel / Car rental

Also view in:

101

Facebook

8

Social media

102

Facebook

Rank Change: +8
Score: 506
Industry: Social media

Also view in:

102

MSNBC

5

Media

103

MSNBC

Rank Change: -5
Score: 502
Industry: Media

103

Fox News

4

Media

104

Fox News

Rank Change: -4
Score: 496
Industry: Media

104

T-Mobile

25

Telecom / Cell phone

105

T-Mobile

Rank Change: -25
Score: 484
Industry: Telecom / Cell phone

Wireless phone carriers often find themselves near the bottom of the U.S. Simplicity Index. T-Mobile loses points, say respondents, for its confusing plans, weak network and poor customer service. The main problem appears to be information overload: “Too many fees, taxes and choices,” says one respondent.

105

United/Continental

2

Travel / Air

106

United/Continental

Rank Change: +2
Score: 483
Industry: Travel / Air

106

AllState

3

General insurance

107

AllState

Rank Change: -3
Score: 481
Industry: General insurance

107

Alamo

24

Travel / Car rental

108

Alamo

Rank Change: -24
Score: 479
Industry: Travel / Car rental

108

LinkedIn

3

Social media

109

LinkedIn

Rank Change: +3
Score: 476
Industry: Social media

Also view in:

109

Delta Air Lines

11

Travel / Air

110

Delta Air Lines

Rank Change: -11
Score: 475
Industry: Travel / Air

110

MetLife

6

General insurance

111

MetLife

Rank Change: +6
Score: 473
Industry: General insurance

It’s not unusual for insurance companies to find themselves near the bottom of the US Simplicity Index. So MetLife, a newcomer to our survey, shouldn’t feel singled out. Nevertheless, the company loses points, say respondents, because it takes a long and winding road to make its point in communications. “Other insurance companies send short and to-the-point communications,” says one respondent. “Paperwork is often confusing [and filled with] ‘legalese,” adds another.

111

Sprint

5

Telecom / Cell phone

112

Sprint

Rank Change: -5
Score: 469
Industry: Telecom / Cell phone

112

AT&T

5

Telecom / Cell phone

113

AT&T

Rank Change: +5
Score: 466
Industry: Telecom / Cell phone

Respondents sent clear signals about their top issues with AT&T—confusing pricing, complex billing and dissatisfaction with customer service. “AT&T has so many plans, so many phones and too much drama you have to go through,” said one respondent, while another simply concluded that the company as a whole is “not user-friendly.”

113

 

US Airways

 

Travel / Air

114

US Airways

Rank Change: N/C
Score: 460
Industry: Travel / Air

114

Verizon

4

Telecom / Cell phone

115

Verizon

Rank Change: +4
Score: 452
Industry: Telecom / Cell phone

Complexity that brings confusion usually leads to suspicion and doubt. That’s certainly the case with Verizon. Survey respondents had a lot to say about an excess of fine print and complex communications from the telecommunications giant, leading them to believe their billing was “misleading” and customer experiences just “aren’t simple.”

115

American Airlines

10

Travel / Air

116

American Airlines

Rank Change: -10
Score: 446
Industry: Travel / Air

116

DIRECTV

1

Telecom / Cable

117

DIRECTV

Rank Change: -1
Score: 425
Industry: Telecom / Cable

Respondents were adamant about their issues with DIRECTV—complicated fees, poor customer service and misleading advertisements. Respondents even found it difficult to determine the simple differences between satellite and cable. In addition, this satellite TV provider was docked serious points for its lack of transparency. “Ads lead to more questions than answers,” says a respondent.

117

Farmers

22

General insurance

118

Farmers

Rank Change: -22
Score: 405
Industry: General insurance

Survey respondents frequently complained that insurance provider Farmers’ terms were confusing, compounded by poor customer service. Not surprising, as Insurance companies are often land at the bottom of the Simplicity Index due to the complexity of understanding coverage.

118

DISH Network

1

Telecom / Cable

119

DISH Network

Rank Change: +1
Score: 365
Industry: Telecom / Cable

Another satellite TV provider in the bottom 10, DISH finds itself in the same position as last year. Respondents were clear with what caused complexity: too many packages, poor service, and difficulty using the service. It’s also common to hear consumers gripe about not being able to watch a show on satellite TV during bad weather.

119

Aetna

2

Health insurance

120

Aetna

Rank Change: +2
Score: 350
Industry: Health insurance

In a sea of insurance providers at the bottom of our list, Aetna finds itself in a similar position to last year. Respondents complain about the tiresome process of decoding Aetna’s unclear network and complex billing system. One respondent complained that the insurer only provides “confusing explanations which border on the ludicrous.”

120

 

United Healthcare

 

Health insurance

121

United Healthcare

Rank Change: N/C
Score: 332
Industry: Health insurance

UnitedHealthcare, another insurance company that has been a perennial bottom-of-the-list dweller on the US Simplicity Index, struggles with the basics. “Poor customer service. Few providers. Difficult to navigate,” says one respondent, who voiced this frequent complaint.

121

CIGNA

4

Health insurance

122

CIGNA

Rank Change: +4
Score: 321
Industry: Health insurance

Respondents familiar with Cigna seem fed up with constantly having to check the availability of covered services. Cigna has had much higher than expected customer costs as a result of the Affordable Care Act and is being bought by rival Anthem in a $54 billion deal.

122

Time Warner Cable

2

Telecom / Cable

123

Time Warner Cable

Rank Change: +2
Score: 292
Industry: Telecom / Cable

Respondents that use this cable TV provider typically noted that it was their last resort. “This is the only cable company in my area. Time Warner isn’t ideal, but it’s either this or Dish so I have to deal,” as one respondent put it. Hard-to-understand pricing and plans are also a frequent complaint.

123

HUMANA

1

Health insurance

124

HUMANA

Rank Change: -1
Score: 239
Industry: Health insurance

In the case of this health insurance company, many respondents drew a blank. “Don't hear enough about them,” said a typical respondent. Another who had looked into their coverage left confused. “Too much info, not sure all products and packages/plans they offer,” the respondent wrote.

124

Comcast

1

Telecom / Cable

125

Comcast

Rank Change: -1
Score: 238
Industry: Telecom / Cable

Choosing Comcast as a cable provider ends in frustration based on “TV ads that say one thing and agents another,” according to one respondent. Others note that offers never seem to match up with the final bill, and many respondents cite hidden fees—never a good way to build brand loyalty and trust.

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