China

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These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

1

Hilton

78

Travel / Hotels

Hilton

Rank Change: +78
Industry: Travel / Hotels

2

 

7–11

 

Retail / Health and beauty

7–11

Rank Change: N/A
Industry: Retail / Health and beauty

3

RT-Mart

21

Retail / Grocery

RT-Mart

Rank Change: +21
Industry: Retail / Grocery

4

 

Septwolves

 

Retail / Fashion

Septwolves

Rank Change: N/A
Industry: Retail / Fashion

5

Huawei

7

Electronics

Huawei

Rank Change: +7
Industry: Electronics

6

Sephora

86

Retail / Health and beauty

Sephora

Rank Change: +86
Industry: Retail / Health and beauty

7

 

KFC

 

Restaurants

KFC

Rank Change: N/C
Industry: Restaurants

8

IKEA

21

Retail / General

IKEA

Rank Change: +21
Industry: Retail / General

9

Vivo

72

Electronics

Vivo

Rank Change: +72
Industry: Electronics

10

 

360

 

Internet search

360

Rank Change: N/A
Industry: Internet search

11

Tongrentang

71

Retail / Health and beauty

Tongrentang

Rank Change: +71
Industry: Retail / Health and beauty

12

Douban

62

Social media

Douban

Rank Change: +62
Industry: Social media

13

S.F. Express

11

Shipping / Mail

S.F. Express

Rank Change: -11
Industry: Shipping / Mail

14

JD.com

12

Internet retail

JD.com

Rank Change: +12
Industry: Internet retail

15

Southern Weekend

84

Media

Southern Weekend

Rank Change: +84
Industry: Media

16

Sogou

10

Internet search

Sogou

Rank Change: -10
Industry: Internet search

17

Home Inns

5

Travel / Hotels

Home Inns

Rank Change: +5
Industry: Travel / Hotels

18

WeChat

7

Social media

WeChat

Rank Change: -7
Industry: Social media

19

Tmall.com

15

Internet retail

Tmall.com

Rank Change: -15
Industry: Internet retail

20

Alipay

10

Banks / Retail

Alipay

Rank Change: -10
Industry: Banks / Retail

21

McDonald’s

16

Restaurants

McDonald’s

Rank Change: -16
Industry: Restaurants

22

Jinjiang Inns

1

Travel / Hotels

Jinjiang Inns

Rank Change: +1
Industry: Travel / Hotels

23

Marriott

26

Travel / Hotels

Marriott

Rank Change: +26
Industry: Travel / Hotels

24

Xiaomi

10

Electronics

Xiaomi

Rank Change: -10
Industry: Electronics

25

Lifeweek

32

Media

Lifeweek

Rank Change: +32
Industry: Media

26

Hainan Airlines

80

Travel / Air

Hainan Airlines

Rank Change: +80
Industry: Travel / Air

27

Adidas

34

Fitness

Adidas

Rank Change: +34
Industry: Fitness

28

YTO Express

3

Shipping / Mail

YTO Express

Rank Change: -3
Industry: Shipping / Mail

29

7 Days Inn

13

Travel / Hotels

7 Days Inn

Rank Change: -13
Industry: Travel / Hotels

30

Spring Airlines

61

Travel / Air

Spring Airlines

Rank Change: +61
Industry: Travel / Air

31

Hisense

22

Appliances

Hisense

Rank Change: +22
Industry: Appliances

32

Hyundai

63

Automotive

Hyundai

Rank Change: +63
Industry: Automotive

Also view in:

Global United States

33

 

ZTO Express

 

Shipping / Mail

ZTO Express

Rank Change: N/A
Industry: Shipping / Mail

34

Baidu

31

Internet search

Baidu

Rank Change: -31
Industry: Internet search

35

 

Shanghai’s Dragon Television

 

Media

Shanghai’s Dragon Television

Rank Change: N/A
Industry: Media

36

Didi Kuaidi

10

Travel / Car rental

Didi Kuaidi

Rank Change: +10
Industry: Travel / Car rental

37

Shentong Express

18

Shipping / Mail

Shentong Express

Rank Change: -18
Industry: Shipping / Mail

38

Sina

21

Media

Sina

Rank Change: -21
Industry: Media

39

Midea

19

Appliances

Midea

Rank Change: -19
Industry: Appliances

40

 

HLA

 

Retail / Fashion

HLA

Rank Change: N/A
Industry: Retail / Fashion

41

Toyota

59

Automotive

Toyota

Rank Change: +59
Industry: Automotive

42

Yunda Express

10

Shipping / Mail

Yunda Express

Rank Change: -10
Industry: Shipping / Mail

43

Carrefour

1

Retail / Grocery

Carrefour

Rank Change: -1
Industry: Retail / Grocery

Also view in:

Global Middle East

44

HaiDiLao Hot Pot

36

Restaurants

HaiDiLao Hot Pot

Rank Change: -36
Industry: Restaurants

45

ZARA

15

Retail / Fashion

ZARA

Rank Change: -15
Industry: Retail / Fashion

46

OPPO

33

Electronics

OPPO

Rank Change: -33
Industry: Electronics

47

Geely

70

Automotive

Geely

Rank Change: +70
Industry: Automotive

48

GOME

4

Retail / General

GOME

Rank Change: +4
Industry: Retail / General

49

 

True Kungfu

 

Restaurants

True Kungfu

Rank Change: N/A
Industry: Restaurants

50

UNIQLO

17

Retail / Fashion

UNIQLO

Rank Change: +17
Industry: Retail / Fashion

Also view in:

Global United Kingdom

51

361 Degrees

18

Fitness

361 Degrees

Rank Change: +18
Industry: Fitness

52

Philips

9

Electronics

Philips

Rank Change: -9
Industry: Electronics

53

QQ

44

Social media

QQ

Rank Change: -44
Industry: Social media

54

eLong

30

Travel / Booking

eLong

Rank Change: +30
Industry: Travel / Booking

55

Taobao.com

54

Internet retail

Taobao.com

Rank Change: -54
Industry: Internet retail

56

Nike

9

Fitness

Nike

Rank Change: +9
Industry: Fitness

57

Netease

2

Media

Netease

Rank Change: -2
Industry: Media

58

Watsons

2

Retail / Health and beauty

Watsons

Rank Change: -2
Industry: Retail / Health and beauty

59

Tudou

26

Social media

Tudou

Rank Change: -26
Industry: Social media

60

ASUS

9

Electronics

ASUS

Rank Change: -9
Industry: Electronics

61

Walmart

30

Retail / General

Walmart

Rank Change: -30
Industry: Retail / General

Also view in:

Global United States

62

Volkswagen

35

Automotive

Volkswagen

Rank Change: +35
Industry: Automotive

63

Pizza Hut

48

Restaurants

Pizza Hut

Rank Change: -48
Industry: Restaurants

64

HP

6

Electronics

HP

Rank Change: +6
Industry: Electronics

65

Sony

10

Electronics

Sony

Rank Change: +10
Industry: Electronics

66

China Southern Airlines

47

Travel / Air

China Southern Airlines

Rank Change: +47
Industry: Travel / Air

67

Hunan TV

5

Media

Hunan TV

Rank Change: -5
Industry: Media

68

Sohu

29

Media

Sohu

Rank Change: -29
Industry: Media

69

LY.com

24

Travel / Booking

LY.com

Rank Change: -24
Industry: Travel / Booking

70

Samsung

43

Electronics

Samsung

Rank Change: -43
Industry: Electronics

71

Sasa

12

Retail / Health and beauty

Sasa

Rank Change: +12
Industry: Retail / Health and beauty

72

ANTA

28

Fitness

ANTA

Rank Change: -28
Industry: Fitness

73

GREE

33

Appliances

GREE

Rank Change: -33
Industry: Appliances

74

Youku

53

Social media

Youku

Rank Change: -53
Industry: Social media

75

TCL

38

Electronics

TCL

Rank Change: -38
Industry: Electronics

76

Haier

8

Appliances

Haier

Rank Change: -8
Industry: Appliances

Also view in:

Global India

77

Letv

19

Media

Letv

Rank Change: -19
Industry: Media

78

Lenovo

12

Electronics

Lenovo

Rank Change: -12
Industry: Electronics

Also view in:

Global Middle East

79

Amazon

19

Internet retail

Amazon

Rank Change: -19
Industry: Internet retail

80

Suning

62

Retail / General

Suning

Rank Change: -62
Industry: Retail / General

81

Li-Ning

17

Fitness

Li-Ning

Rank Change: -17
Industry: Fitness

82

Gap

4

Retail / Fashion

Gap

Rank Change: -4
Industry: Retail / Fashion

83

H&M

12

Retail / Fashion

H&M

Rank Change: -12
Industry: Retail / Fashion

84

HTC

17

Electronics

HTC

Rank Change: +17
Industry: Electronics

Also view in:

Global Middle East

85

Decathlon

37

Internet retail

Decathlon

Rank Change: -37
Industry: Internet retail

86

Quanjude

48

Restaurants

Quanjude

Rank Change: -48
Industry: Restaurants

87

Phoenix Television (PHTV)

40

Media

Phoenix Television (PHTV)

Rank Change: -40
Industry: Media

88

CAR Inc.

3

Travel / Car rental

CAR Inc.

Rank Change: -3
Industry: Travel / Car rental

89

Tuniu

1

Travel / Booking

Tuniu

Rank Change: -1
Industry: Travel / Booking

90

Ctrip

49

Travel / Booking

Ctrip

Rank Change: -49
Industry: Travel / Booking

91

 

Uber

 

Travel / Car rental

Uber

Rank Change: N/A
Industry: Travel / Car rental

92

Apple

16

Electronics

Apple

Rank Change: -16
Industry: Electronics

93

iQIYI.com

43

Social media

iQIYI.com

Rank Change: -43
Industry: Social media

94

China Eastern Airlines

8

Travel / Air

China Eastern Airlines

Rank Change: +8
Industry: Travel / Air

95

Air China

21

Travel / Air

Air China

Rank Change: +21
Industry: Travel / Air

96

Google

61

Internet search

Google

Rank Change: -61
Industry: Internet search

97

AIA

7

General insurance

AIA

Rank Change: +7
Industry: General insurance

98

China Telecom

10

Telecom / Cell phone

China Telecom

Rank Change: +10
Industry: Telecom / Cell phone

99

China National Petroleum Corp

16

Utilities

China National Petroleum Corp

Rank Change: +16
Industry: Utilities

100

Weibo

72

Social media

Weibo

Rank Change: -72
Industry: Social media

101

China Mobile

14

Telecom / Cell phone

China Mobile

Rank Change: -14
Industry: Telecom / Cell phone

102

Bank of China

5

Banks / Retail

Bank of China

Rank Change: +5
Industry: Banks / Retail

103

China Unicom

23

Telecom / Cell phone

China Unicom

Rank Change: -23
Industry: Telecom / Cell phone

104

 

YongChe.com

 

Travel / Car rental

YongChe.com

Rank Change: N/A
Industry: Travel / Car rental

105

China Gas

9

Utilities

China Gas

Rank Change: +9
Industry: Utilities

106

LinkedIn

17

Social media

LinkedIn

Rank Change: -17
Industry: Social media

107

Changan

17

Automotive

Changan

Rank Change: -17
Industry: Automotive

108

China Merchants Bank

31

Banks / Retail

China Merchants Bank

Rank Change: -31
Industry: Banks / Retail

109

EMS

11

Shipping / Mail

EMS

Rank Change: -11
Industry: Shipping / Mail

110

ICBC

1

Banks / Retail

ICBC

Rank Change: -1
Industry: Banks / Retail

111

 

Bank of Communications

 

Banks / Retail

Bank of Communications

Rank Change: N/C
Industry: Banks / Retail

112

 

Agricultural Bank of China

 

Banks / Retail

Agricultural Bank of China

Rank Change: N/C
Industry: Banks / Retail

113

China Construction Bank

8

Banks / Retail

China Construction Bank

Rank Change: -8
Industry: Banks / Retail

114

ZTE

41

Electronics

ZTE

Rank Change: -41
Industry: Electronics

115

Audi

19

Automotive

Audi

Rank Change: -19
Industry: Automotive

116

 

Anbang Insurance

 

General insurance

Anbang Insurance

Rank Change: N/A
Industry: General insurance

117

State Grid

7

Utilities

State Grid

Rank Change: -7
Industry: Utilities

118

China Pacific Insurance

5

General insurance

China Pacific Insurance

Rank Change: +5
Industry: General insurance

119

People’s Insurance Company of China

5

General insurance

People’s Insurance Company of China

Rank Change: +5
Industry: General insurance

120

 

Taikang Life

 

General insurance

Taikang Life

Rank Change: N/C
Industry: General insurance

121

China Life Insurance

1

General insurance

China Life Insurance

Rank Change: +1
Industry: General insurance

122

BYD

50

Automotive

BYD

Rank Change: -50
Industry: Automotive

123

Chery QQ

20

Automotive

Chery QQ

Rank Change: -20
Industry: Automotive

124

Ping An Insurance

3

General insurance

Ping An Insurance

Rank Change: -3
Industry: General insurance

125

New China Life

6

General insurance

New China Life

Rank Change: -6
Industry: General insurance

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 47%
Industry Simplicity Score Simplicity Premium
948 35%
Industry Simplicity Score Simplicity Premium
910 34%
Industry Simplicity Score Simplicity Premium
822 38%

5

Industry Simplicity Score Simplicity Premium
815 33%
Industry Simplicity Score Simplicity Premium
778 34%
Industry Simplicity Score Simplicity Premium
760 28%
Industry Simplicity Score Simplicity Premium
748 24%
Industry Simplicity Score Simplicity Premium
731 29%
Industry Simplicity Score Simplicity Premium
731 40%
Industry Simplicity Score Simplicity Premium
683 33%
Industry Simplicity Score Simplicity Premium
682 32%
Industry Simplicity Score Simplicity Premium
666 21%
Industry Simplicity Score Simplicity Premium
657 27%
Industry Simplicity Score Simplicity Premium
637 24%
Industry Simplicity Score Simplicity Premium
602 25%
Industry Simplicity Score Simplicity Premium
596 28%
Industry Simplicity Score Simplicity Premium
591 27%
Industry Simplicity Score Simplicity Premium
584 27%
Industry Simplicity Score Simplicity Premium
564 32%

21

Industry Simplicity Score Simplicity Premium
562 34%
Industry Simplicity Score Simplicity Premium
462 19%
Industry Simplicity Score Simplicity Premium
413 21%
Industry Simplicity Score Simplicity Premium
364 34%
Industry Simplicity Score Simplicity Premium
240 17%

Money To Be Made

All brands can benefit from simplifying, but not all may benefit equally. To understand which brands in China can reap the greatest financial reward, and what they need to do to command more for their services, download the full report.