India

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These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

1

 

Google

 

Internet search

Google

Rank Change: N/C
Industry: Internet search

2

LG

9

Electronics

LG

Rank Change: +9
Industry: Electronics

3

 

Dell

 

Electronics

Dell

Rank Change: N/C
Industry: Electronics

4

YouTube

6

Social media

YouTube

Rank Change: +6
Industry: Social media

5

Sony

4

Electronics

Sony

Rank Change: +4
Industry: Electronics

6

Facebook

4

Social media

Facebook

Rank Change: -4
Industry: Social media

7

HP

5

Electronics

HP

Rank Change: +5
Industry: Electronics

8

Philips

1

Electronics

Philips

Rank Change: -1
Industry: Electronics

9

Maruti Suzuki

10

Automotive

Maruti Suzuki

Rank Change: +10
Industry: Automotive

10

Tata Sky

24

Telecom / Cable

Tata Sky

Rank Change: +24
Industry: Telecom / Cable

11

Nokia

3

Electronics

Nokia

Rank Change: -3
Industry: Electronics

12

Levi’s

29

Retail / Fashion

Levi’s

Rank Change: +29
Industry: Retail / Fashion

Also view in:

United States

13

McDonald’s

14

Restaurants

McDonald’s

Rank Change: +14
Industry: Restaurants

14

Samsung

14

Electronics

Samsung

Rank Change: +14
Industry: Electronics

15

Vodafone

28

Telecom / Cell phone

Vodafone

Rank Change: +28
Industry: Telecom / Cell phone

Also view in:

Germany Global United Kingdom

16

Pizza Hut

26

Restaurants

Pizza Hut

Rank Change: +26
Industry: Restaurants

17

Nike

9

Fitness

Nike

Rank Change: +9
Industry: Fitness

18

The Times of India

13

Media

The Times of India

Rank Change: -13
Industry: Media

19

Snapdeal.com

1

Internet retail

Snapdeal.com

Rank Change: -1
Industry: Internet retail

20

Hero MotoCorp

20

Automotive

Hero MotoCorp

Rank Change: +20
Industry: Automotive

21

MakeMyTrip

10

Travel / Booking

MakeMyTrip

Rank Change: +10
Industry: Travel / Booking

22

Tata Indicom

55

Telecom / Cell phone

Tata Indicom

Rank Change: +55
Industry: Telecom / Cell phone

23

Cleartrip

42

Travel / Booking

Cleartrip

Rank Change: +42
Industry: Travel / Booking

24

Bata

11

Internet retail

Bata

Rank Change: -11
Industry: Internet retail

25

Domino’s

1

Restaurants

Domino’s

Rank Change: -1
Industry: Restaurants

26

Big Bazaar

4

Retail / General

Big Bazaar

Rank Change: -4
Industry: Retail / General

27

Haldiram

45

Restaurants

Haldiram

Rank Change: +45
Industry: Restaurants

28

airtel

13

Telecom / Cell phone

airtel

Rank Change: -13
Industry: Telecom / Cell phone

29

Reliance Fresh

6

Retail / Grocery

Reliance Fresh

Rank Change: +6
Industry: Retail / Grocery

30

Café Coffee Day

18

Restaurants

Café Coffee Day

Rank Change: +18
Industry: Restaurants

31

Pantaloons

25

Retail / General

Pantaloons

Rank Change: +25
Industry: Retail / General

32

Microsoft

26

Electronics

Microsoft

Rank Change: -26
Industry: Electronics

33

Reebok

1

Fitness

Reebok

Rank Change: -1
Industry: Fitness

34

Lee

11

Retail / Fashion

Lee

Rank Change: -11
Industry: Retail / Fashion

35

Apple

10

Electronics

Apple

Rank Change: -10
Industry: Electronics

36

 

Punjab National Bank

 

Banks / Retail

Punjab National Bank

Rank Change: N/A
Industry: Banks / Retail

37

Lifestyle

2

Retail / General

Lifestyle

Rank Change: +2
Industry: Retail / General

38

ICICI Bank

25

Banks / Retail

ICICI Bank

Rank Change: +25
Industry: Banks / Retail

39

Skype

9

Telecom / Cell phone

Skype

Rank Change: -9
Industry: Telecom / Cell phone

40

Lakme

22

Retail / Health and beauty

Lakme

Rank Change: +22
Industry: Retail / Health and beauty

41

Videocon

33

Electronics

Videocon

Rank Change: +33
Industry: Electronics

42

Himalaya Healthcare

2

Retail / Health and beauty

Himalaya Healthcare

Rank Change: +2
Industry: Retail / Health and beauty

43

Adidas

26

Fitness

Adidas

Rank Change: -26
Industry: Fitness

44

Peter England

26

Retail / Fashion

Peter England

Rank Change: +26
Industry: Retail / Fashion

45

 

Instagram

 

Social media

Instagram

Rank Change: N/A
Industry: Social media

46

Croma

42

Retail / General

Croma

Rank Change: +42
Industry: Retail / General

47

State Bank of India

33

Banks / Retail

State Bank of India

Rank Change: -33
Industry: Banks / Retail

48

Yatra

15

Travel / Booking

Yatra

Rank Change: -15
Industry: Travel / Booking

49

Ford

31

Automotive

Ford

Rank Change: +31
Industry: Automotive

50

Groupon

4

Internet retail

Groupon

Rank Change: -4
Industry: Internet retail

Also view in:

Global United States

51

Godrej

30

Appliances

Godrej

Rank Change: -30
Industry: Appliances

52

Jet Airways

23

Travel / Air

Jet Airways

Rank Change: +23
Industry: Travel / Air

53

Spencer’s

7

Retail / General

Spencer’s

Rank Change: +7
Industry: Retail / General

54

 

Idea Cellular

 

Telecom / Cell phone

Idea Cellular

Rank Change: N/A
Industry: Telecom / Cell phone

55

Tata Motors

23

Automotive

Tata Motors

Rank Change: +23
Industry: Automotive

56

Shoppers Stop

20

Internet retail

Shoppers Stop

Rank Change: -20
Industry: Internet retail

57

The Hindu

8

Media

The Hindu

Rank Change: -8
Industry: Media

58

Barista

15

Restaurants

Barista

Rank Change: +15
Industry: Restaurants

59

Panasonic

9

Electronics

Panasonic

Rank Change: -9
Industry: Electronics

60

HDFC Bank

7

Banks / Retail

HDFC Bank

Rank Change: -7
Industry: Banks / Retail

61

Travelguru

6

Travel / Booking

Travelguru

Rank Change: -6
Industry: Travel / Booking

62

Toyota

14

Automotive

Toyota

Rank Change: +14
Industry: Automotive

63

eBay

47

Internet retail

eBay

Rank Change: -47
Industry: Internet retail

64

TVS Motor

26

Automotive

TVS Motor

Rank Change: -26
Industry: Automotive

65

Godrej Nature’s Basket

2

Retail / Grocery

Godrej Nature’s Basket

Rank Change: +2
Industry: Retail / Grocery

66

BSNL

13

Telecom / Cell phone

BSNL

Rank Change: +13
Industry: Telecom / Cell phone

67

 

IndiGo

 

Travel / Air

IndiGo

Rank Change: N/A
Industry: Travel / Air

68

Onida

14

Electronics

Onida

Rank Change: -14
Industry: Electronics

69

Bajaj Auto

2

Automotive

Bajaj Auto

Rank Change: +2
Industry: Automotive

70

Volkswagen

25

Automotive

Volkswagen

Rank Change: -25
Industry: Automotive

71

 

Mercedes-Benz

 

Automotive

Mercedes-Benz

Rank Change: N/A
Industry: Automotive

72

Bank of India

35

Banks / Retail

Bank of India

Rank Change: -35
Industry: Banks / Retail

73

Taj

22

Travel / Hotels

Taj

Rank Change: -22
Industry: Travel / Hotels

74

The Leela

19

Travel / Hotels

The Leela

Rank Change: +19
Industry: Travel / Hotels

75

ITC

14

Travel / Hotels

ITC

Rank Change: -14
Industry: Travel / Hotels

76

Canon

56

Electronics

Canon

Rank Change: -56
Industry: Electronics

Also view in:

Germany Global United States

77

Megamart

20

Retail / General

Megamart

Rank Change: -20
Industry: Retail / General

78

Virgin Mobile

49

Telecom / Cell phone

Virgin Mobile

Rank Change: -49
Industry: Telecom / Cell phone

79

FedEx

6

Shipping / Mail

FedEx

Rank Change: +6
Industry: Shipping / Mail

80

Viveks

17

Retail / General

Viveks

Rank Change: +17
Industry: Retail / General

81

 

GoAir

 

Travel / Air

GoAir

Rank Change: N/A
Industry: Travel / Air

82

 

BMW

 

Automotive

BMW

Rank Change: N/A
Industry: Automotive

83

Holiday Inn

17

Travel / Hotels

Holiday Inn

Rank Change: -17
Industry: Travel / Hotels

84

Standard Chartered

16

Banks / Retail

Standard Chartered

Rank Change: -16
Industry: Banks / Retail

85

 

Union Bank of India

 

Banks / Retail

Union Bank of India

Rank Change: N/A
Industry: Banks / Retail

86

MINT

3

Media

MINT

Rank Change: +3
Industry: Media

87

TravelChaCha

18

Travel / Booking

TravelChaCha

Rank Change: +18
Industry: Travel / Booking

This travel booking and accommodation site has been the subject of complaints in the past for failing to deliver paid-for tickets as well as its spotty website. And with other travel booking sites sometimes described by respondents as “interchangeable,” TravelChaCha has an opportunity to simplify its offerings and shore up its services to distinguish itself from competitors.

88

Reliance Mobile

19

Telecom / Cell phone

Reliance Mobile

Rank Change: -19
Industry: Telecom / Cell phone

89

Hyatt

2

Travel / Hotels

Hyatt

Rank Change: +2
Industry: Travel / Hotels

90

Oberoi

6

Travel / Hotels

Oberoi

Rank Change: -6
Industry: Travel / Hotels

91

Tata DoCoMo

27

Telecom / Cell phone

Tata DoCoMo

Rank Change: -27
Industry: Telecom / Cell phone

92

Haier

11

Appliances

Haier

Rank Change: -11
Industry: Appliances

Also view in:

China Global

93

Westside

46

Retail / General

Westside

Rank Change: -46
Industry: Retail / General

94

 

Canara Bank

 

Banks / Retail

Canara Bank

Rank Change: N/A
Industry: Banks / Retail

95

Air India

12

Travel / Air

Air India

Rank Change: -12
Industry: Travel / Air

96

LIC

38

General insurance

LIC

Rank Change: -38
Industry: General insurance

97

 

Provogue

 

Retail / General

Provogue

Rank Change: N/A
Industry: Retail / General

98

 

SpiceJet

 

Travel / Air

SpiceJet

Rank Change: N/A
Industry: Travel / Air

99

HSBC

2

Banks / Retail

HSBC

Rank Change: +2
Industry: Banks / Retail

100

 

Audi

 

Automotive

Audi

Rank Change: N/A
Industry: Automotive

101

UPS

6

Shipping / Mail

UPS

Rank Change: -6
Industry: Shipping / Mail

102

LinkedIn

43

Social media

LinkedIn

Rank Change: -43
Industry: Social media

103

DHL

16

Shipping / Mail

DHL

Rank Change: -16
Industry: Shipping / Mail

104

DNA

22

Media

DNA

Rank Change: -22
Industry: Media

105

IFFCO Tokio

1

General insurance

IFFCO Tokio

Rank Change: +1
Industry: General insurance

106

 

Aviva

 

General insurance

Aviva

Rank Change: N/A
Industry: General insurance

Also view in:

Global United Kingdom

107

Avis

15

Travel / Car rental

Avis

Rank Change: -15
Industry: Travel / Car rental

108

Travelocity

14

Travel / Booking

Travelocity

Rank Change: -14
Industry: Travel / Booking

109

Marriott

57

Travel / Hotels

Marriott

Rank Change: -57
Industry: Travel / Hotels

110

Hertz

11

Travel / Car rental

Hertz

Rank Change: -11
Industry: Travel / Car rental

111

BlackBerry

25

Electronics

BlackBerry

Rank Change: -25
Industry: Electronics

112

Bajaj Allianz

10

General insurance

Bajaj Allianz

Rank Change: -10
Industry: General insurance

113

Oriental Insurance

10

General insurance

Oriental Insurance

Rank Change: -10
Industry: General insurance

114

Peugeot

7

Automotive

Peugeot

Rank Change: -7
Industry: Automotive

115

Ixigo

25

Travel / Booking

Ixigo

Rank Change: -25
Industry: Travel / Booking

116

Tata AIG

8

General insurance

Tata AIG

Rank Change: -8
Industry: General insurance

117

ICICI Prudential

21

General insurance

ICICI Prudential

Rank Change: -21
Industry: General insurance

118

T24 Mobile

18

Telecom / Cell phone

T24 Mobile

Rank Change: -18
Industry: Telecom / Cell phone

119

Max Bupa

15

Health insurance

Max Bupa

Rank Change: -15
Industry: Health insurance

120

Birla Sun Life

22

General insurance

Birla Sun Life

Rank Change: -22
Industry: General insurance

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 43%
Industry Simplicity Score Simplicity Premium
762 52%
Industry Simplicity Score Simplicity Premium
709 39%
Industry Simplicity Score Simplicity Premium
685 47%
Industry Simplicity Score Simplicity Premium
674 29%
Industry Simplicity Score Simplicity Premium
672 44%
Industry Simplicity Score Simplicity Premium
654 50%
Industry Simplicity Score Simplicity Premium
647 50%
Industry Simplicity Score Simplicity Premium
640 41%
Industry Simplicity Score Simplicity Premium
623 42%
Industry Simplicity Score Simplicity Premium
604 28%
Industry Simplicity Score Simplicity Premium
597 38%

13

Industry Simplicity Score Simplicity Premium
594 34%
Industry Simplicity Score Simplicity Premium
592 34%
Industry Simplicity Score Simplicity Premium
591 37%
Industry Simplicity Score Simplicity Premium
579 39%
Industry Simplicity Score Simplicity Premium
578 39%
Industry Simplicity Score Simplicity Premium
548 44%
Industry Simplicity Score Simplicity Premium
529 27%
Industry Simplicity Score Simplicity Premium
525 29%

21

Industry Simplicity Score Simplicity Premium
522 35%
Industry Simplicity Score Simplicity Premium
503 37%
Industry Simplicity Score Simplicity Premium
434 31%
Industry Simplicity Score Simplicity Premium
361 37%
Industry Simplicity Score Simplicity Premium
240 31%

Money To Be Made

All brands can benefit from simplifying, but not all may benefit equally. To understand which brands in India can reap the greatest financial reward, and what they need to do to command more for their services, download the full report.