Japan

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These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

1

 

Yoshinoya

 

Restaurants

Yoshinoya

Rank Change: N/A
Industry: Restaurants

2

 

Saizeriya

 

Restaurants

Saizeriya

Rank Change: N/A
Industry: Restaurants

3

 

Shimamura

 

Retail / Fashion

Shimamura

Rank Change: N/A
Industry: Retail / Fashion

4

 

Sukiya

 

Restaurants

Sukiya

Rank Change: N/A
Industry: Restaurants

5

 

Sushiro

 

Restaurants

Sushiro

Rank Change: N/A
Industry: Restaurants

6

 

Yamato Transport

 

Shipping / Mail

Yamato Transport

Rank Change: N/A
Industry: Shipping / Mail

7

 

Mos Burger

 

Restaurants

Mos Burger

Rank Change: N/A
Industry: Restaurants

8

 

Uniqlo

 

Retail / Fashion

Uniqlo

Rank Change: N/A
Industry: Retail / Fashion

9

 

KFC

 

Restaurants

KFC

Rank Change: N/A
Industry: Restaurants

10

 

Peach

 

Travel / Air

Peach

Rank Change: N/A
Industry: Travel / Air

11

 

FamilyMart

 

Retail / Grocery

FamilyMart

Rank Change: N/A
Industry: Retail / Grocery

12

 

Ministop

 

Retail / Grocery

Ministop

Rank Change: N/A
Industry: Retail / Grocery

13

 

Amazon

 

Internet retail

Amazon

Rank Change: N/A
Industry: Internet retail

14

 

Starflyer

 

Travel / Air

Starflyer

Rank Change: N/A
Industry: Travel / Air

15

 

Sundrug

 

Retail / Health and beauty

Sundrug

Rank Change: N/A
Industry: Retail / Health and beauty

16

 

Sugi Pharmacy

 

Retail / Health and beauty

Sugi Pharmacy

Rank Change: N/A
Industry: Retail / Health and beauty

17

 

Bing

 

Internet search

Bing

Rank Change: N/A
Industry: Internet search

Also view in:

Germany Global United States

18

 

Tsuruha

 

Retail / Health and beauty

Tsuruha

Rank Change: N/A
Industry: Retail / Health and beauty

19

 

Circle K Sunkus

 

Retail / Grocery

Circle K Sunkus

Rank Change: N/A
Industry: Retail / Grocery

20

 

Jetstar

 

Travel / Air

Jetstar

Rank Change: N/A
Industry: Travel / Air

21

 

Lawson

 

Retail / Grocery

Lawson

Rank Change: N/A
Industry: Retail / Grocery

22

 

Zozotown

 

Internet retail

Zozotown

Rank Change: N/A
Industry: Internet retail

23

 

Skylark

 

Restaurants

Skylark

Rank Change: N/A
Industry: Restaurants

24

 

Tobu

 

Travel / Train

Tobu

Rank Change: N/A
Industry: Travel / Train

25

 

Sagawa Express

 

Shipping / Mail

Sagawa Express

Rank Change: N/A
Industry: Shipping / Mail

26

 

Tokyu

 

Travel / Train

Tokyu

Rank Change: N/A
Industry: Travel / Train

27

 

Shirokiya

 

Restaurants

Shirokiya

Rank Change: N/A
Industry: Restaurants

28

 

Suzuki

 

Automotive

Suzuki

Rank Change: N/A
Industry: Automotive

29

 

Matsumoto Kiyoshi

 

Retail / Health and beauty

Matsumoto Kiyoshi

Rank Change: N/A
Industry: Retail / Health and beauty

30

 

Subaru

 

Automotive

Subaru

Rank Change: N/A
Industry: Automotive

31

 

Skymark

 

Travel / Air

Skymark

Rank Change: N/A
Industry: Travel / Air

32

 

Cosmos Pharmaceutical

 

Retail / Health and beauty

Cosmos Pharmaceutical

Rank Change: N/A
Industry: Retail / Health and beauty

33

 

Google

 

Internet search

Google

Rank Change: N/A
Industry: Internet search

34

 

Kintetsu

 

Travel / Train

Kintetsu

Rank Change: N/A
Industry: Travel / Train

35

 

Fujita Kanko

 

Travel / Hotels

Fujita Kanko

Rank Change: N/A
Industry: Travel / Hotels

36

 

Yahoo!

 

Internet search

Yahoo!

Rank Change: N/A
Industry: Internet search

37

 

AEON

 

Retail / Grocery

AEON

Rank Change: N/A
Industry: Retail / Grocery

38

 

Nippon Rent-A-Car

 

Travel / Car rental

Nippon Rent-A-Car

Rank Change: N/A
Industry: Travel / Car rental

39

 

Seino Transportation

 

Shipping / Mail

Seino Transportation

Rank Change: N/A
Industry: Shipping / Mail

40

 

Mainichi Shimbun

 

Media

Mainichi Shimbun

Rank Change: N/A
Industry: Media

41

 

Mercari

 

Internet retail

Mercari

Rank Change: N/A
Industry: Internet retail

42

 

Tokyo Metro

 

Travel / Train

Tokyo Metro

Rank Change: N/A
Industry: Travel / Train

43

 

Nippon Express

 

Shipping / Mail

Nippon Express

Rank Change: N/A
Industry: Shipping / Mail

44

 

Aoyama Tailor

 

Retail / Fashion

Aoyama Tailor

Rank Change: N/A
Industry: Retail / Fashion

45

 

Honda

 

Automotive

Honda

Rank Change: N/A
Industry: Automotive

Also view in:

Global United States

46

 

Air Do

 

Travel / Air

Air Do

Rank Change: N/A
Industry: Travel / Air

47

 

H.I.S.

 

Travel / Booking

H.I.S.

Rank Change: N/A
Industry: Travel / Booking

48

 

McDonald’s

 

Restaurants

McDonald’s

Rank Change: N/A
Industry: Restaurants

49

 

Odakyu

 

Travel / Train

Odakyu

Rank Change: N/A
Industry: Travel / Train

50

 

JR Tokai

 

Travel / Train

JR Tokai

Rank Change: N/A
Industry: Travel / Train

51

 

World

 

Retail / Fashion

World

Rank Change: N/A
Industry: Retail / Fashion

52

 

Hankyu Hanshin (Railway)

 

Travel / Train

Hankyu Hanshin (Railway)

Rank Change: N/A
Industry: Travel / Train

53

 

Hotel Okura

 

Travel / Hotels

Hotel Okura

Rank Change: N/A
Industry: Travel / Hotels

54

 

Imperial Hotel

 

Travel / Hotels

Imperial Hotel

Rank Change: N/A
Industry: Travel / Hotels

55

 

Toyota

 

Automotive

Toyota

Rank Change: N/A
Industry: Automotive

56

 

Mazda

 

Automotive

Mazda

Rank Change: N/A
Industry: Automotive

57

 

ANA

 

Travel / Air

ANA

Rank Change: N/A
Industry: Travel / Air

58

 

Daihatsu

 

Automotive

Daihatsu

Rank Change: N/A
Industry: Automotive

59

 

Instagram

 

Social media

Instagram

Rank Change: N/A
Industry: Social media

60

 

Isetan Mitsukoshi

 

Retail / General

Isetan Mitsukoshi

Rank Change: N/A
Industry: Retail / General

61

 

Hitachi

 

Electronics

Hitachi

Rank Change: N/A
Industry: Electronics

62

 

JR East Japan

 

Travel / Train

JR East Japan

Rank Change: N/A
Industry: Travel / Train

63

 

Mitsubishi Electric

 

Electronics

Mitsubishi Electric

Rank Change: N/A
Industry: Electronics

64

 

Panasonic

 

Electronics

Panasonic

Rank Change: N/A
Industry: Electronics

65

 

Nikkei

 

Media

Nikkei

Rank Change: N/A
Industry: Media

66

 

Twitter

 

Social media

Twitter

Rank Change: N/A
Industry: Social media

67

 

Seibu

 

Travel / Train

Seibu

Rank Change: N/A
Industry: Travel / Train

68

 

Onward

 

Retail / Fashion

Onward

Rank Change: N/A
Industry: Retail / Fashion

69

 

Yomiuri Shimbun

 

Media

Yomiuri Shimbun

Rank Change: N/A
Industry: Media

70

 

Takashimaya

 

Retail / General

Takashimaya

Rank Change: N/A
Industry: Retail / General

71

 

Hankyu Hanshin (Department store)

 

Retail / General

Hankyu Hanshin (Department store)

Rank Change: N/A
Industry: Retail / General

72

 

Keio Plaza Hotel

 

Travel / Hotels

Keio Plaza Hotel

Rank Change: N/A
Industry: Travel / Hotels

73

 

RIHGA Royal Hotel

 

Travel / Hotels

RIHGA Royal Hotel

Rank Change: N/A
Industry: Travel / Hotels

74

 

TV Asahi

 

Media

TV Asahi

Rank Change: N/A
Industry: Media

75

 

Sony

 

Electronics

Sony

Rank Change: N/A
Industry: Electronics

76

 

JTB

 

Travel / Booking

JTB

Rank Change: N/A
Industry: Travel / Booking

77

 

SKY PerfecTV!

 

Media

SKY PerfecTV!

Rank Change: N/A
Industry: Media

78

 

Sharp

 

Electronics

Sharp

Rank Change: N/A
Industry: Electronics

79

 

Kampo (Life Insurance)

 

Health insurance

Kampo (Life Insurance)

Rank Change: N/A
Industry: Health insurance

80

 

Daimaru Matsuzakaya

 

Retail / General

Daimaru Matsuzakaya

Rank Change: N/A
Industry: Retail / General

81

 

Nissan

 

Automotive

Nissan

Rank Change: N/A
Industry: Automotive

Also view in:

Global Middle East

82

 

Prince Hotel

 

Travel / Hotels

Prince Hotel

Rank Change: N/A
Industry: Travel / Hotels

83

 

Nippon Television

 

Media

Nippon Television

Rank Change: N/A
Industry: Media

84

 

Meitetsu

 

Travel / Train

Meitetsu

Rank Change: N/A
Industry: Travel / Train

85

 

The New Otani

 

Travel / Hotels

The New Otani

Rank Change: N/A
Industry: Travel / Hotels

86

 

Toshiba

 

Electronics

Toshiba

Rank Change: N/A
Industry: Electronics

Also view in:

Global Middle East

87

 

Seven Eleven

 

Retail / General

Seven Eleven

Rank Change: N/A
Industry: Retail / General

88

 

Risona

 

Banks / Retail

Risona

Rank Change: N/A
Industry: Banks / Retail

89

 

LINE

 

Social media

LINE

Rank Change: N/A
Industry: Social media

90

 

Asahi Shimbun

 

Media

Asahi Shimbun

Rank Change: N/A
Industry: Media

91

 

Osaka Gas

 

Utilities

Osaka Gas

Rank Change: N/A
Industry: Utilities

92

 

Nippon Travel Agency

 

Travel / Booking

Nippon Travel Agency

Rank Change: N/A
Industry: Travel / Booking

93

 

Tokyo Gas

 

Utilities

Tokyo Gas

Rank Change: N/A
Industry: Utilities

94

 

Japan Airlines

 

Travel / Air

Japan Airlines

Rank Change: N/A
Industry: Travel / Air

95

 

Aflac

 

Health insurance

Aflac

Rank Change: N/A
Industry: Health insurance

96

 

Tokyo Broadcasting System (TBS)

 

Media

Tokyo Broadcasting System (TBS)

Rank Change: N/A
Industry: Media

97

 

Prudential Life Insurance

 

Health insurance

Prudential Life Insurance

Rank Change: N/A
Industry: Health insurance

98

 

Rakuten

 

Internet retail

Rakuten

Rank Change: N/A
Industry: Internet retail

99

 

Fuji Television

 

Media

Fuji Television

Rank Change: N/A
Industry: Media

100

 

Sumitomo Life Insurance

 

Health insurance

Sumitomo Life Insurance

Rank Change: N/A
Industry: Health insurance

101

 

Mitsui Sumitomo Trust

 

Banks / Retail

Mitsui Sumitomo Trust

Rank Change: N/A
Industry: Banks / Retail

102

 

J:COM

 

Telecom / Cable

J:COM

Rank Change: N/A
Industry: Telecom / Cable

103

 

MetLife

 

Health insurance

MetLife

Rank Change: N/A
Industry: Health insurance

Also view in:

Global United States

104

 

AXA

 

Health insurance

AXA

Rank Change: N/A
Industry: Health insurance

Also view in:

Germany Global Middle East

105

 

Dai-ichi Life

 

Health insurance

Dai-ichi Life

Rank Change: N/A
Industry: Health insurance

106

 

Facebook

 

Social media

Facebook

Rank Change: N/A
Industry: Social media

107

 

The Bank of Tokyo-Mitsubishi UFJ

 

Banks / Retail

The Bank of Tokyo-Mitsubishi UFJ

Rank Change: N/A
Industry: Banks / Retail

108

 

Gibraltar Life Insurance

 

Health insurance

Gibraltar Life Insurance

Rank Change: N/A
Industry: Health insurance

109

 

Sompo Japan Nippon Koa

 

General insurance

Sompo Japan Nippon Koa

Rank Change: N/A
Industry: General insurance

110

 

Mizuho

 

Banks / Retail

Mizuho

Rank Change: N/A
Industry: Banks / Retail

111

 

Sumitomo Mitsui Bank

 

Banks / Retail

Sumitomo Mitsui Bank

Rank Change: N/A
Industry: Banks / Retail

112

 

Meiji Yasuda Life Insurance

 

Health insurance

Meiji Yasuda Life Insurance

Rank Change: N/A
Industry: Health insurance

113

 

Nissay

 

General insurance

Nissay

Rank Change: N/A
Industry: General insurance

114

 

SoftBank

 

Telecom / Cell phone

SoftBank

Rank Change: N/A
Industry: Telecom / Cell phone

115

 

KDDI

 

Telecom / Cell phone

KDDI

Rank Change: N/A
Industry: Telecom / Cell phone

116

 

Tokio Marine

 

General insurance

Tokio Marine

Rank Change: N/A
Industry: General insurance

117

 

Tokyo Electric Power

 

Utilities

Tokyo Electric Power

Rank Change: N/A
Industry: Utilities

118

 

NTT DoCoMo

 

Telecom / Cell phone

NTT DoCoMo

Rank Change: N/A
Industry: Telecom / Cell phone

119

 

NHK

 

Media

NHK

Rank Change: N/A
Industry: Media

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 16%
Industry Simplicity Score Simplicity Premium
934 27%
Industry Simplicity Score Simplicity Premium
858 11%
Industry Simplicity Score Simplicity Premium
827 15%
Industry Simplicity Score Simplicity Premium
763 11%
Industry Simplicity Score Simplicity Premium
763 24%
Industry Simplicity Score Simplicity Premium
737 16%
Industry Simplicity Score Simplicity Premium
734 15%
Industry Simplicity Score Simplicity Premium
703 11%
Industry Simplicity Score Simplicity Premium
688 20%
Industry Simplicity Score Simplicity Premium
682 19%
Industry Simplicity Score Simplicity Premium
665 15%
Industry Simplicity Score Simplicity Premium
632 12%
Industry Simplicity Score Simplicity Premium
612 24%

15

Industry Simplicity Score Simplicity Premium
564 13%
Industry Simplicity Score Simplicity Premium
543 13%
Industry Simplicity Score Simplicity Premium
542 17%
Industry Simplicity Score Simplicity Premium
514 22%
Industry Simplicity Score Simplicity Premium
453 18%
Industry Simplicity Score Simplicity Premium
451 11%
Industry Simplicity Score Simplicity Premium
428 32%

22

Industry Simplicity Score Simplicity Premium
406 9%
Industry Simplicity Score Simplicity Premium
357 17%
Industry Simplicity Score Simplicity Premium
303 10%
Industry Simplicity Score Simplicity Premium
240 15%

Money To Be Made

All brands can benefit from simplifying, but not all may benefit equally. To understand which brands in Japan can reap the greatest financial reward, and what they need to do to command more for their services, download the full report.