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These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

1

 

Yoshinoya

 

Restaurants

Rank Change: N/C
Industry: Restaurants

2

 

Saizeriya

 

Restaurants

Rank Change: N/C
Industry: Restaurants

3

 

Shimamura

 

Retail / Fashion; clothes

Rank Change: N/C
Industry: Retail / Fashion; clothes

4

UNIQLO

4

Retail / Fashion; clothes

Rank Change: +4
Industry: Retail / Fashion; clothes

Also view in:

China Global United Kingdom

5

 

Hotel Route Inn

 

Travel / Hotels

Rank Change: N/A
Industry: Travel / Hotels

6

Peach

4

Travel / Air

Rank Change: +4
Industry: Travel / Air

7

 

Doutor

 

Restaurants

Rank Change: N/A
Industry: Restaurants

8

Lawson

13

Retail / Grocery

Rank Change: +13
Industry: Retail / Grocery

9

His

38

Travel / Booking

Rank Change: +38
Industry: Travel / Booking

10

 

Welcia

 

Retail / Health and beauty; drugstore

Rank Change: N/A
Industry: Retail / Health and beauty; drugstore

11

メルカリ (Mercari)

30

Internet retail

Rank Change: +30
Industry: Internet retail

12

 

Apa Hotels

 

Travel / Hotels

Rank Change: N/A
Industry: Travel / Hotels

13

Sugi Pharmacy

3

Retail / Health and beauty; drugstore

Rank Change: +3
Industry: Retail / Health and beauty; drugstore

14

 

Central Sports

 

Fitness

Rank Change: N/A
Industry: Fitness

15

Jetstar

5

Travel / Air

Rank Change: +5
Industry: Travel / Air

17

Skymark

14

Travel / Air

Rank Change: +14
Industry: Travel / Air

18

Zozotown

4

Internet retail

Rank Change: +4
Industry: Internet retail

19

 

Gusto

 

Restaurants

Rank Change: N/A
Industry: Restaurants

21

Ministop

9

Retail / Grocery

Rank Change: -9
Industry: Retail / Grocery

22

FamilyMart

11

Retail / Grocery

Rank Change: -11
Industry: Retail / Grocery

23

Tokyu

3

Travel / Train

Rank Change: +3
Industry: Travel / Train

24

 

Toyota Rent-A-Lease

 

Travel / Car rental

Rank Change: N/A
Industry: Travel / Car rental

25

 

Goo

 

Internet search

Rank Change: N/A
Industry: Internet search

26

Cosmos Pharmaceutical

6

Retail / Health and beauty; drugstore

Rank Change: +6
Industry: Retail / Health and beauty; drugstore

27

Seven-11

60

Retail / Grocery

Rank Change: +60
Industry: Retail / Grocery

28

 

Kinki Nippon Tourist (Kintsu)

 

Travel / Booking

Rank Change: N/A
Industry: Travel / Booking

29

 

Matsumoto Kiyoshi

 

Retail / Health and beauty; drugstore

Rank Change: N/C
Industry: Retail / Health and beauty; drugstore

30

 

Rakuten Travel

 

Travel / Booking

Rank Change: N/A
Industry: Travel / Booking

31

Tsuruha

13

Retail / Health and beauty; drugstore

Rank Change: -13
Industry: Retail / Health and beauty; drugstore

32

Suzuki

4

Automotive

Rank Change: -4
Industry: Automotive

33

Kintetsu

1

Travel / Train

Rank Change: +1
Industry: Travel / Train

34

Yamato Transport

28

Shipping / Mail

Rank Change: -28
Industry: Shipping / Mail

35

Bing

18

Internet search

Rank Change: -18
Industry: Internet search

Also view in:

Germany Global United States

36

Tokyo Metro

6

Travel / Train

Rank Change: +6
Industry: Travel / Train

37

Mazda

19

Automotive

Rank Change: +19
Industry: Automotive

38

Onward

30

Retail / Fashion; clothes

Rank Change: +30
Industry: Retail / Fashion; clothes

39

Aoyama Tailor

5

Retail / Fashion; clothes

Rank Change: +5
Industry: Retail / Fashion; clothes

40

Imperial Hotel

14

Travel / Hotels

Rank Change: +14
Industry: Travel / Hotels

41

Honda

4

Automotive

Rank Change: +4
Industry: Automotive

Also view in:

Global United States

42

Sagawa Express

17

Shipping / Mail

Rank Change: -17
Industry: Shipping / Mail

43

 

Jalan

 

Travel / Booking

Rank Change: N/A
Industry: Travel / Booking

44

AEON

7

Retail / Grocery

Rank Change: -7
Industry: Retail / Grocery

45

 

Msn

 

Internet search

Rank Change: N/A
Industry: Internet search

46

Yahoo!

10

Internet search

Rank Change: -10
Industry: Internet search

47

 

Sony Bank

 

Banks / Retail

Rank Change: N/A
Industry: Banks / Retail

48

 

Nissan Rent-A-Car

 

Travel / Car rental

Rank Change: N/A
Industry: Travel / Car rental

49

ANA

8

Travel / Air

Rank Change: +8
Industry: Travel / Air

50

World

1

Retail / Fashion; clothes

Rank Change: +1
Industry: Retail / Fashion; clothes

51

Sharp

27

Electronics

Rank Change: +27
Industry: Electronics

52

Nippon Rent-A-Car

14

Travel / Car rental

Rank Change: -14
Industry: Travel / Car rental

53

JR Tokai

3

Travel / Train

Rank Change: -3
Industry: Travel / Train

54

 

Lifenet Insurance

 

Health insurance

Rank Change: N/A
Industry: Health insurance

55

 

Rakuten Ichiba

 

Internet retail

Rank Change: N/A
Industry: Internet retail

56

Seino Transportation

17

Shipping / Mail

Rank Change: -17
Industry: Shipping / Mail

57

Panasonic

7

Electronics

Rank Change: +7
Industry: Electronics

58

 

Japan Post

 

Shipping / Mail

Rank Change: N/A
Industry: Shipping / Mail

59

Nissan

22

Automotive

Rank Change: +22
Industry: Automotive

60

Takashimaya

10

Retail/General (mega/department store)

Rank Change: +10
Industry: Retail/General (mega/department store)

61

Jr East

1

Travel / Train

Rank Change: +1
Industry: Travel / Train

62

Mitsubishi Electric

1

Electronics

Rank Change: +1
Industry: Electronics

64

LINE

25

Social media

Rank Change: +25
Industry: Social media

65

 

Isetan

 

Retail/General (mega/department store)

Rank Change: N/A
Industry: Retail/General (mega/department store)

66

Matsuzakaya

14

Retail/General (mega/department store)

Rank Change: +14
Industry: Retail/General (mega/department store)

67

Prince Hotel

15

Travel / Hotels

Rank Change: +15
Industry: Travel / Hotels

68

 

Konami Sports Club

 

Fitness

Rank Change: N/A
Industry: Fitness

69

 

Sony Assurance

 

General insurance

Rank Change: N/A
Industry: General insurance

70

Nippon Express (Nittsu)

27

Shipping / Mail

Rank Change: -27
Industry: Shipping / Mail

71

Toshiba

15

Electronics

Rank Change: +15
Industry: Electronics

72

Axa Direct

32

General insurance

Rank Change: +32
Industry: General insurance

73

 

Hoshino Resorts

 

Travel / Hotels

Rank Change: N/A
Industry: Travel / Hotels

74

Hankyu Department Stores

3

Retail/General (mega/department store)

Rank Change: -3
Industry: Retail/General (mega/department store)

75

Jal

19

Travel / Air

Rank Change: +19
Industry: Travel / Air

76

 

JTB

 

Travel / Booking

Rank Change: N/C
Industry: Travel / Booking

77

Hitachi

16

Electronics

Rank Change: -16
Industry: Electronics

78

Aflac

17

Health insurance

Rank Change: +17
Industry: Health insurance

79

Sumitomo Mitsui Banking Corporation

22

Banks / Retail

Rank Change: +22
Industry: Banks / Retail

80

Risona

8

Banks / Retail

Rank Change: +8
Industry: Banks / Retail

81

Nikkei

16

Media (newspapers, TV, online, mobile)

Rank Change: -16
Industry: Media (newspapers, TV, online, mobile)

82

Osaka Gas

9

Utilities

Rank Change: +9
Industry: Utilities

83

Tokyo Gas

10

Utilities

Rank Change: +10
Industry: Utilities

84

 

Mitsukoshi

 

Retail/General (mega/department store)

Rank Change: N/A
Industry: Retail/General (mega/department store)

85

Instagram

26

Social media

Rank Change: -26
Industry: Social media

86

Asahi Shimbun

4

Media (newspapers, TV, online, mobile)

Rank Change: +4
Industry: Media (newspapers, TV, online, mobile)

87

 

Zurich

 

General insurance

Rank Change: N/A
Industry: General insurance

88

Yomiuri Shimbun

19

Media (newspapers, TV, online, mobile)

Rank Change: -19
Industry: Media (newspapers, TV, online, mobile)

89

Nippon Television (Ntv)

6

Media (newspapers, TV, online, mobile)

Rank Change: -6
Industry: Media (newspapers, TV, online, mobile)

90

J:COM

12

Telecommunications / Cable providers

Rank Change: +12
Industry: Telecommunications / Cable providers

91

 

Kansai Electric Power (Kepco)

 

Utilities

Rank Change: N/A
Industry: Utilities

93

 

Ameba

 

Social media

Rank Change: N/A
Industry: Social media

94

Mizuho

16

Banks / Retail

Rank Change: +16
Industry: Banks / Retail

96

Mufg

11

Banks / Retail

Rank Change: +11
Industry: Banks / Retail

97

Mitsui Sumitomo Insurance

3

General insurance

Rank Change: +3
Industry: General insurance

98

SoftBank

16

Telecommunications / Cell phone service providers

Rank Change: +16
Industry: Telecommunications / Cell phone service providers

99

Sompo Japan Nipponkoa

10

General insurance

Rank Change: +10
Industry: General insurance

100

 

Tokyo Marine & Nichido Fire Insurance

 

General insurance

Rank Change: N/A
Industry: General insurance

101

Meiji Yasuda Life Insurance

11

Health insurance

Rank Change: +11
Industry: Health insurance

102

 

Au

 

Telecommunications / Cell phone service providers

Rank Change: N/A
Industry: Telecommunications / Cell phone service providers

103

Tokyo Electric Power (Tepco)

14

Utilities

Rank Change: +14
Industry: Utilities

104

NTT DoCoMo

14

Telecommunications / Cell phone service providers

Rank Change: +14
Industry: Telecommunications / Cell phone service providers

105

Nissay

8

General insurance

Rank Change: +8
Industry: General insurance

106

Dai-Ichi Life Insurance

1

Health insurance

Rank Change: -1
Industry: Health insurance

107

NHK

12

Media (newspapers, TV, online, mobile)

Rank Change: +12
Industry: Media (newspapers, TV, online, mobile)

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 N/A
Industry Simplicity Score Simplicity Premium
888 8%
Industry Simplicity Score Simplicity Premium
788 N/A
Industry Simplicity Score Simplicity Premium
734 8%
Industry Simplicity Score Simplicity Premium
730 7%
Industry Simplicity Score Simplicity Premium
728 9%
Industry Simplicity Score Simplicity Premium
690 7%
Industry Simplicity Score Simplicity Premium
673 9%
Industry Simplicity Score Simplicity Premium
649 8%
Industry Simplicity Score Simplicity Premium
647 14%
Industry Simplicity Score Simplicity Premium
645 7%
Industry Simplicity Score Simplicity Premium
644 6%
Industry Simplicity Score Simplicity Premium
630 11%
Industry Simplicity Score Simplicity Premium
558 11%
Industry Simplicity Score Simplicity Premium
498 7%
Industry Simplicity Score Simplicity Premium
492 11%
Industry Simplicity Score Simplicity Premium
461 5%
Industry Simplicity Score Simplicity Premium
452 11%
Industry Simplicity Score Simplicity Premium
450 7%
Industry Simplicity Score Simplicity Premium
410 7%
Industry Simplicity Score Simplicity Premium
398 N/A

22

Industry Simplicity Score Simplicity Premium
384 10%
Industry Simplicity Score Simplicity Premium
328 10%
Industry Simplicity Score Simplicity Premium
271 9%
Industry Simplicity Score Simplicity Premium
240 5%

Money To Be Made

All brands can benefit from simplifying, but not all may benefit equally. To understand which brands in Japan can reap the greatest financial reward, and what they need to do to command more for their services, download the full report.