Show :

These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

1

Netflix

19

Internet retail

Rank Change: +19
Industry: Internet retail

Also view in:

Global Sweden United States

3

IKEA

10

Retail/General (mega/department store)

Rank Change: +10
Industry: Retail/General (mega/department store)

4

ALDI

2

Retail / Grocery

Rank Change: +2
Industry: Retail / Grocery

Also view in:

Germany Global

5

Asda

11

Retail / Grocery

Rank Change: +11
Industry: Retail / Grocery

6

Premier Inn

4

Travel / Hotels

Rank Change: +4
Industry: Travel / Hotels

Deliveroo

Rank Change: N/A
Industry: Restaurants

7

Audi

11

Automotive

Rank Change: +11
Industry: Automotive

8

 

Metro Bank

 

Banks / Retail

Rank Change: N/A
Industry: Banks / Retail

9

Sainsbury’s

28

Retail / Grocery

Rank Change: +28
Industry: Retail / Grocery

10

 

NOW TV

 

Telecommunications / Cable providers

Rank Change: N/A
Industry: Telecommunications / Cable providers

11

Tesco

8

Retail / Grocery

Rank Change: +8
Industry: Retail / Grocery

12

 

Travelodge

 

Travel / Hotels

Rank Change: N/C
Industry: Travel / Hotels

13

LG

53

Electronics

Rank Change: +53
Industry: Electronics

14

Moneysupermarket

3

Internet search

Rank Change: -3
Industry: Internet search

15

Morrisons

8

Retail / Grocery

Rank Change: +8
Industry: Retail / Grocery

16

GoCompare

43

Internet search

Rank Change: +43
Industry: Internet search

17

Trivago

10

Travel / Booking

Rank Change: +10
Industry: Travel / Booking

Also view in:

Germany Global

18

Hilton

28

Travel / Hotels

Rank Change: +28
Industry: Travel / Hotels

19

The Sun

23

Media (newspapers, TV, online, mobile)

Rank Change: +23
Industry: Media (newspapers, TV, online, mobile)

20

Lidl

17

Retail / Grocery

Rank Change: -17
Industry: Retail / Grocery

Also view in:

Germany Global Sweden

21

 

Waitrose

 

Retail / Grocery

Rank Change: N/C
Industry: Retail / Grocery

22

Philips

49

Electronics

Rank Change: +49
Industry: Electronics

23

John Lewis

18

Retail/General (mega/department store)

Rank Change: -18
Industry: Retail/General (mega/department store)

24

Comparethemarket

9

Internet search

Rank Change: -9
Industry: Internet search

25

Burger King

10

Restaurants

Rank Change: +10
Industry: Restaurants

26

The Co-operative Food

5

Retail / Grocery

Rank Change: +5
Industry: Retail / Grocery

27

Pizza Express

13

Restaurants

Rank Change: -13
Industry: Restaurants

28

Nandos

20

Restaurants

Rank Change: -20
Industry: Restaurants

29

Amazon

28

Internet retail

Rank Change: -28
Industry: Internet retail

30

Direct Line

25

General insurance

Rank Change: +25
Industry: General insurance

31

Ford

3

Automotive

Rank Change: +3
Industry: Automotive

32

BBC

53

Media (newspapers, TV, online, mobile)

Rank Change: +53
Industry: Media (newspapers, TV, online, mobile)

33

 

Mercedes-Benz

 

Automotive

Rank Change: N/C
Industry: Automotive

34

eBay

2

Internet retail

Rank Change: +2
Industry: Internet retail

35

McDonald’s

28

Restaurants

Rank Change: -28
Industry: Restaurants

36

Nationwide

13

Banks / Retail

Rank Change: +13
Industry: Banks / Retail

Also view in:

United States

37

Apple

20

Electronics

Rank Change: +20
Industry: Electronics

38

Marks & Spencer

9

Retail / Grocery

Rank Change: -9
Industry: Retail / Grocery

39

 

Spotify

 

Internet retail

Rank Change: N/A
Industry: Internet retail

Also view in:

Global Sweden United States

40

Reebok

41

Fitness

Rank Change: +41
Industry: Fitness

42

Booking.com

33

Travel / Booking

Rank Change: -33
Industry: Travel / Booking

43

KFC

3

Restaurants

Rank Change: -3
Industry: Restaurants

44

Virgin Money

18

Banks / Retail

Rank Change: +18
Industry: Banks / Retail

45

First Direct

41

Banks / Retail

Rank Change: -41
Industry: Banks / Retail

46

Channel 4

14

Media (newspapers, TV, online, mobile)

Rank Change: +14
Industry: Media (newspapers, TV, online, mobile)

47

HSBC

47

Banks / Retail

Rank Change: +47
Industry: Banks / Retail

Also view in:

Global India

48

Travelzoo

24

Travel / Booking

Rank Change: -24
Industry: Travel / Booking

49

O2

4

Telecommunications / Cell phone service providers

Rank Change: +4
Industry: Telecommunications / Cell phone service providers

Also view in:

Germany Global

50

Dell

48

Electronics

Rank Change: +48
Industry: Electronics

51

Pret a Manger

25

Restaurants

Rank Change: -25
Industry: Restaurants

52

British Airways

18

Travel / Air

Rank Change: +18
Industry: Travel / Air

Also view in:

Global Sweden

53

Panasonic

21

Electronics

Rank Change: +21
Industry: Electronics

54

 

PayPal

 

Banks / Retail

Rank Change: N/A
Industry: Banks / Retail

Also view in:

Global United States

55

ZARA

24

Retail / Fashion; clothes

Rank Change: +24
Industry: Retail / Fashion; clothes

56

Superdrug

39

Retail / Health and beauty; drugstore

Rank Change: -39
Industry: Retail / Health and beauty; drugstore

57

Adidas

27

Fitness

Rank Change: +27
Industry: Fitness

58

Churchill

41

General insurance

Rank Change: +41
Industry: General insurance

59

 

Uber

 

Travel / Car rental

Rank Change: N/A
Industry: Travel / Car rental

60

Expedia

22

Travel / Booking

Rank Change: -22
Industry: Travel / Booking

Also view in:

Global United States

61

 

Airbnb

 

Travel / Hotels

Rank Change: N/A
Industry: Travel / Hotels

Also view in:

Global United States

62

Sony

10

Electronics

Rank Change: -10
Industry: Electronics

64

Puma

17

Fitness

Rank Change: -17
Industry: Fitness

65

Boots

33

Retail / Health and beauty; drugstore

Rank Change: -33
Industry: Retail / Health and beauty; drugstore

66

easyJet

9

Travel / Air

Rank Change: +9
Industry: Travel / Air

Also view in:

Germany Global

67

Samsung

19

Electronics

Rank Change: -19
Industry: Electronics

68

Intercontinental

38

Travel / Hotels

Rank Change: -38
Industry: Travel / Hotels

69

DHL

11

Shipping / Mail

Rank Change: -11
Industry: Shipping / Mail

70

Virgin Atlantic

14

Travel / Air

Rank Change: -14
Industry: Travel / Air

71

ITV

26

Media (newspapers, TV, online, mobile)

Rank Change: -26
Industry: Media (newspapers, TV, online, mobile)

72

Primark

47

Retail / Fashion; clothes

Rank Change: -47
Industry: Retail / Fashion; clothes

73

Lloyds Bank

20

Banks / Retail

Rank Change: +20
Industry: Banks / Retail

74

YouTube

1

Social media

Rank Change: -1
Industry: Social media

75

 

Debenhams

 

Retail/General (mega/department store)

Rank Change: N/A
Industry: Retail/General (mega/department store)

76

iTunes

16

Internet retail

Rank Change: +16
Industry: Internet retail

77

Royal Mail

36

Shipping / Mail

Rank Change: -36
Industry: Shipping / Mail

78

 

WhatsApp

 

Social media

Rank Change: N/A
Industry: Social media

79

Norwegian Air

18

Travel / Air

Rank Change: +18
Industry: Travel / Air

Also view in:

Global Sweden

80

Vodafone

24

Telecommunications / Cell phone service providers

Rank Change: +24
Industry: Telecommunications / Cell phone service providers

Also view in:

Germany Global India

81

Holiday Inn

27

Travel / Hotels

Rank Change: -27
Industry: Travel / Hotels

82

H&M

43

Retail / Fashion; clothes

Rank Change: -43
Industry: Retail / Fashion; clothes

83

 

BT Sport

 

Telecommunications / Cable providers

Rank Change: N/A
Industry: Telecommunications / Cable providers

84

Barclays

27

Banks / Retail

Rank Change: +27
Industry: Banks / Retail

85

Santander

7

Banks / Retail

Rank Change: -7
Industry: Banks / Retail

86

Three

22

Telecommunications / Cell phone service providers

Rank Change: +22
Industry: Telecommunications / Cell phone service providers

87

Guardian

22

Media (newspapers, TV, online, mobile)

Rank Change: -22
Industry: Media (newspapers, TV, online, mobile)

88

Lufthansa

8

Travel / Air

Rank Change: -8
Industry: Travel / Air

Also view in:

Germany Global Sweden

89

 

The Body Shop

 

Retail / Health and beauty; drugstore

Rank Change: N/A
Industry: Retail / Health and beauty; drugstore

90

Microsoft

17

Electronics

Rank Change: +17
Industry: Electronics

91

Nokia

19

Electronics

Rank Change: -19
Industry: Electronics

Also view in:

Germany Global India Sweden

92

Gap

4

Retail / Fashion; clothes

Rank Change: -4
Industry: Retail / Fashion; clothes

Also view in:

China Global United States

93

The Financial Times

10

Media (newspapers, TV, online, mobile)

Rank Change: -10
Industry: Media (newspapers, TV, online, mobile)

94

HP

8

Electronics

Rank Change: -8
Industry: Electronics

95

 

Confused.Com

 

General insurance

Rank Change: N/A
Industry: General insurance

96

Skype

1

Telecommunications / Cell phone service providers

Rank Change: -1
Industry: Telecommunications / Cell phone service providers

97

Starbucks

53

Restaurants

Rank Change: -53
Industry: Restaurants

98

Daily Mail

47

Media (newspapers, TV, online, mobile)

Rank Change: -47
Industry: Media (newspapers, TV, online, mobile)

99

Volkswagen

56

Automotive

Rank Change: -56
Industry: Automotive

100

Sky

1

Telecommunications / Cable providers

Rank Change: +1
Industry: Telecommunications / Cable providers

Also view in:

Germany Global

101

UNIQLO

32

Retail / Fashion; clothes

Rank Change: -32
Industry: Retail / Fashion; clothes

Also view in:

China Global Japan

102

Topshop

25

Retail / Fashion; clothes

Rank Change: -25
Industry: Retail / Fashion; clothes

103

EE (Everything Everywhere)

3

Telecommunications / Cell phone service providers

Rank Change: +3
Industry: Telecommunications / Cell phone service providers

104

The Times

5

Media (newspapers, TV, online, mobile)

Rank Change: +5
Industry: Media (newspapers, TV, online, mobile)

105

FedEx

14

Shipping / Mail

Rank Change: -14
Industry: Shipping / Mail

106

BT

18

Telecommunications / Cable providers

Rank Change: +18
Industry: Telecommunications / Cable providers

107

 

House Of Fraser

 

Retail/General (mega/department store)

Rank Change: N/A
Industry: Retail/General (mega/department store)

108

TalkTalk

15

Telecommunications / Cell phone service providers

Rank Change: +15
Industry: Telecommunications / Cell phone service providers

109

The Co-operative Bank

22

Banks / Retail

Rank Change: -22
Industry: Banks / Retail

110

EDF Energy

12

Utilities

Rank Change: +12
Industry: Utilities

111

SSE (Scottish and Southern Energy)

4

Utilities

Rank Change: +4
Industry: Utilities

112

 

Dropbox

 

Social media

Rank Change: N/A
Industry: Social media

113

Instagram

45

Social media

Rank Change: -45
Industry: Social media

114

 

Snapchat

 

Social media

Rank Change: N/A
Industry: Social media

Also view in:

Global United States

115

Virgin Media

13

Telecommunications / Cable providers

Rank Change: -13
Industry: Telecommunications / Cable providers

116

Aviva

4

Health insurance

Rank Change: +4
Industry: Health insurance

Also view in:

Global India

117

BMW

27

Automotive

Rank Change: -27
Industry: Automotive

118

TSB

55

Banks / Retail

Rank Change: -55
Industry: Banks / Retail

119

Turkish Airlines

37

Travel / Air

Rank Change: -37
Industry: Travel / Air

120

Avis

8

Travel / Car rental

Rank Change: -8
Industry: Travel / Car rental

121

NatWest

71

Banks / Retail

Rank Change: -71
Industry: Banks / Retail

122

British Gas

12

Utilities

Rank Change: -12
Industry: Utilities

123

Twitter

27

Social media

Rank Change: -27
Industry: Social media

124

Hertz

11

Travel / Car rental

Rank Change: -11
Industry: Travel / Car rental

125

IBM

22

Electronics

Rank Change: -22
Industry: Electronics

126

Rbs

12

Banks / Retail

Rank Change: -12
Industry: Banks / Retail

127

E.ON

22

Utilities

Rank Change: -22
Industry: Utilities

128

 

Vitality Healthcare

 

Health insurance

Rank Change: N/A
Industry: Health insurance

129

AXA PPP Healthcare

3

Health insurance

Rank Change: -3
Industry: Health insurance

130

npower

5

Utilities

Rank Change: -5
Industry: Utilities

131

Enterprise

64

Travel / Car rental

Rank Change: -64
Industry: Travel / Car rental

Also view in:

Global United States

132

Bupa

16

Health insurance

Rank Change: -16
Industry: Health insurance

133

 

Hiscox

 

General insurance

Rank Change: N/A
Industry: General insurance

134

UPS

45

Shipping / Mail

Rank Change: -45
Industry: Shipping / Mail

135

LinkedIn

17

Social media

Rank Change: -17
Industry: Social media

136

ScottishPower

15

Utilities

Rank Change: -15
Industry: Utilities

137

Legal & General

18

General insurance

Rank Change: -18
Industry: General insurance

138

Ryanair

38

Travel / Air

Rank Change: -38
Industry: Travel / Air

Also view in:

Germany Global Sweden

139

Facebook

22

Social media

Rank Change: -22
Industry: Social media

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 10%
Industry Simplicity Score Simplicity Premium
837 14%
Industry Simplicity Score Simplicity Premium
789 9%
Industry Simplicity Score Simplicity Premium
724 13%
Industry Simplicity Score Simplicity Premium
721 N/A
Industry Simplicity Score Simplicity Premium
705 15%
Industry Simplicity Score Simplicity Premium
650 9%
Industry Simplicity Score Simplicity Premium
636 17%
Industry Simplicity Score Simplicity Premium
632 14%
Industry Simplicity Score Simplicity Premium
607 9%
Industry Simplicity Score Simplicity Premium
603 19%
Industry Simplicity Score Simplicity Premium
597 17%
Industry Simplicity Score Simplicity Premium
591 14%
Industry Simplicity Score Simplicity Premium
573 12%
Industry Simplicity Score Simplicity Premium
562 25%
Industry Simplicity Score Simplicity Premium
525 16%
Industry Simplicity Score Simplicity Premium
508 16%
Industry Simplicity Score Simplicity Premium
496 16%

19

Industry Simplicity Score Simplicity Premium
481 15%
Industry Simplicity Score Simplicity Premium
459 14%
Industry Simplicity Score Simplicity Premium
372 N/A
Industry Simplicity Score Simplicity Premium
352 16%
Industry Simplicity Score Simplicity Premium
333 18%
Industry Simplicity Score Simplicity Premium
328 N/A
Industry Simplicity Score Simplicity Premium
240 20%

Money To Be Made

All brands can benefit from simplifying, but not all may benefit equally. To understand which brands in the United Kingdom can reap the greatest financial reward, and what they need to do to command more for their services, download the full report.