India

Navigate this region's Brand Index, industry rankings and value of simplicity.

Show:

Top 10

Bottom 10

Nokia

Rank change
from 2012:

Brand Simplicity
Score:

987

Industry:

Electronics

Nokia claims the top spot in the Simplicity Index in India for the second year in a row. Respondents attribute Nokia’s simple success to its easy-to-use phones, exceptional customer service and honest communications. Nevertheless, Nokia could face some future complications. The company was recently acquired by #18 Microsoft, and that could bring big changes for Nokia.

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Google

Rank change
from 2012:

Brand Simplicity
Score:

972

Industry:

Internet search

Global powerhouse Google is riding high in simplicity across regions and India is no exception. With fast, efficient web results and intuitive Android mobile technology, the iconic Internet search company is indispensable to consumers. One respondent goes so far as to say, “If Google shuts down, I’ll quit using the Internet.” Though that might be easier said than done, many feel Google has become such a big part of their lives it would be hard to replace.

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Samsung

Rank change
from 2012:

Brand Simplicity
Score:

950

Industry:

Electronics

By offering high-quality, user-friendly devices at low prices, Samsung continues to rank high on the India Simplicity Index. With gains in market share over Nokia in the past few years, Samsung has proven itself a formidable competitor in the mobile market. That’s likely to be even more the case in the future as Samsung was recently approved for an expansion of local operations under a new national electronics manufacturing policy in India.

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The Times of India

Rank change
from 2012:

+31

Brand Simplicity
Score:

876

Industry:

Media

Somewhere over the course of its 175-year history, The Times of India has apparently mastered the art of simplicity on its way to becoming the world’s largest-selling English newspaper. Respondents say The Times of India delivers a credible and trustworthy brand of journalism, a brand that has expanded from print into digital in recent years, including mobile apps and social media pages.

Philips

Rank change
from 2012:

+18

Brand Simplicity
Score:

863

Industry:

Electronics

Philips makes its debut in India’s Top 10 on the Simplicity Index, winning points for user-friendly products and truth in advertising. Respondents in India equate the Philips name with quality, creating loyalty for a brand that offers an array of electronics products from hair care to headphones.

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Facebook

Rank change
from 2012:

-2

Brand Simplicity
Score:

852

Industry:

Social media

While users are leaving Facebook by the millions in Western countries, the social network has seen growth in India in the past year as it maintains its spot in the Top 10 in India. With a new initiative to streamline the site for use on low-budget feature phones, Facebook has made its site much more accessible for the Indian public. Many feel Facebook far outstrips the competition in India with one saying, “[Facebook] is easy to set up and use. Its peers are counterintuitive.”

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McDonald’s

Rank change
from 2012:

Brand Simplicity
Score:

841

Industry:

Restaurants

As is usually the case when it enters a different market, McDonald’s has tried its best in India to tailor operations to suit the culture. It has paid off this year as McDonald’s earns a spot in the India Top 10. The fast-food giant has developed local distribution networks and modified its offerings to appeal to local tastes and pricing. Its restaurants in India maintain separate cooking areas, for instance, for vegetarian and non-vegetarian foods. And the brand continues to adapt while still delivering on its signature quick service and storefront ubiquity.

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Sony

Rank change
from 2012:

-2

Brand Simplicity
Score:

839

Industry:

Electronics

Sony reclaims its spot in the India Top 10 with respondents praising the brand for its high-quality products—particularly TVs and speakers. The company’s TV manufacturing business continues to grow amidst a close competition with Samsung for dominance in the market. And while Sony has a smaller mobile presence, new phones are scheduled for release this year.

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Hero (Honda)

Rank change
from 2012:

+15

Brand Simplicity
Score:

834

Industry:

Automotive

Hero (Honda), the largest manufacturer of two wheelers in India, is rolling with the leaders of the pack this year. Respondents praise both the quality of the vehicles and the 5-year warranty they say offers them peace of mind. Hero is riding high these days—with a rising stock price, expansion plans and consumer trust in products seen as efficient and durable.

10.

Idea

Rank change
from 2012:

N/A

Brand Simplicity
Score:

823

Industry:

Telecom/Cell phone

Memorable advertisements and competitive offers helped Idea Cellular, India’s third largest mobile operator, connect with consumers in search of simplicity. While Idea’s network still has some building to do, its 3G business is gaining momentum with the launch of the Zeal smartphone.

11.

Apple

Rank change
from 2012:

+45

Brand Simplicity
Score:

818

Industry:

Electronics

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12.

Skype

Rank change
from 2012:

+42

Brand Simplicity
Score:

816

Industry:

Telecom/Cell phone

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13.

Vodafone

Rank change
from 2012:

Brand Simplicity
Score:

808

Industry:

Telecom/Cell phone

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14.

Panasonic

Rank change
from 2012:

+20

Brand Simplicity
Score:

806

Industry:

Electronics

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15.

Food bazaar

Rank change
from 2012:

N/A

Brand Simplicity
Score:

802

Industry:

Retail/Grocery

16.

Domino’s

Rank change
from 2012:

+64

Brand Simplicity
Score:

802

Industry:

Restaurants

17.

Big Bazaar

Rank change
from 2012:

-14

Brand Simplicity
Score:

791

Industry:

Retail/General

18.

Microsoft

Rank change
from 2012:

+10

Brand Simplicity
Score:

789

Industry:

Electronics

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19.

YouTube

Rank change
from 2012:

Brand Simplicity
Score:

783

Industry:

Social media

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20.

Reebok

Rank change
from 2012:

+26

Brand Simplicity
Score:

781

Industry:

Fitness

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21.

Tata Sky

Rank change
from 2012:

-12

Brand Simplicity
Score:

778

Industry:

Telecom/Cable

22.

HP

Rank change
from 2012:

-4

Brand Simplicity
Score:

777

Industry:

Electronics

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23.

Canon

Rank change
from 2012:

+14

Brand Simplicity
Score:

772

Industry:

Electronics

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24.

Yahoo!

Rank change
from 2012:

-22

Brand Simplicity
Score:

771

Industry:

Internet search

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25.

Haldiram

Rank change
from 2012:

+28

Brand Simplicity
Score:

768

Industry:

Restaurants

26.

Reliance Mobile

Rank change
from 2012:

+32

Brand Simplicity
Score:

766

Industry:

Telecom/Cell phone

27.

Lenovo

Rank change
from 2012:

N/A

Brand Simplicity
Score:

762

Industry:

Electronics

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28.

LG

Rank change
from 2012:

+22

Brand Simplicity
Score:

761

Industry:

Electronics

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29.

Pizza Hut

Rank change
from 2012:

-17

Brand Simplicity
Score:

761

Industry:

Restaurants

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30.

KFC

Rank change
from 2012:

N/A

Brand Simplicity
Score:

760

Industry:

Restaurants

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31.

Nike

Rank change
from 2012:

+20

Brand Simplicity
Score:

759

Industry:

Fitness

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32.

Maruti Suzuki

Rank change
from 2012:

-19

Brand Simplicity
Score:

757

Industry:

Automotive

33.

airtel

Rank change
from 2012:

-11

Brand Simplicity
Score:

756

Industry:

Telecom/Cell phone

34.

Tata Motors

Rank change
from 2012:

-23

Brand Simplicity
Score:

754

Industry:

Automotive

35.

Tata DoCoMo

Rank change
from 2012:

-21

Brand Simplicity
Score:

746

Industry:

Telecom/Cell phone

36.

Dell

Rank change
from 2012:

-28

Brand Simplicity
Score:

744

Industry:

Electronics

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37.

Videocon

Rank change
from 2012:

Brand Simplicity
Score:

744

Industry:

Electronics

38.

The Hindu

Rank change
from 2012:

+35

Brand Simplicity
Score:

742

Industry:

Media

39.

State Bank of India

Rank change
from 2012:

-19

Brand Simplicity
Score:

741

Industry:

Banks/Retail

40.

Cafe Coffee Day

Rank change
from 2012:

+17

Brand Simplicity
Score:

735

Industry:

Restaurants

41.

Toyota

Rank change
from 2012:

+28

Brand Simplicity
Score:

735

Industry:

Automotive

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42.

Himalaya Healthcare

Rank change
from 2012:

Brand Simplicity
Score:

729

Industry:

Retail/Health and beauty

43.

Lakme

Rank change
from 2012:

-10

Brand Simplicity
Score:

726

Industry:

Retail/Health and beauty

44.

Bata

Rank change
from 2012:

+23

Brand Simplicity
Score:

725

Industry:

Internet retail

45.

Acer

Rank change
from 2012:

N/A

Brand Simplicity
Score:

719

Industry:

Electronics

46.

Levi’s

Rank change
from 2012:

-25

Brand Simplicity
Score:

717

Industry:

Retail/Fashion

47.

Godrej

Rank change
from 2012:

-17

Brand Simplicity
Score:

713

Industry:

Appliances

48.

MakeMyTrip

Rank change
from 2012:

-41

Brand Simplicity
Score:

713

Industry:

Travel/Booking

49.

Tata Indicom

Rank change
from 2012:

+33

Brand Simplicity
Score:

710

Industry:

Telecom/Cell phone

50.

Adidas

Rank change
from 2012:

-6

Brand Simplicity
Score:

710

Industry:

Fitness

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51.

ICICI Bank

Rank change
from 2012:

+33

Brand Simplicity
Score:

705

Industry:

Banks/Retail

52.

Pantaloons

Rank change
from 2012:

Brand Simplicity
Score:

705

Industry:

Retail/General

53.

TVS Motors

Rank change
from 2012:

Brand Simplicity
Score:

701

Industry:

Automotive

54.

Yatra

Rank change
from 2012:

Brand Simplicity
Score:

700

Industry:

Travel/Booking

55.

Cleartrip

Rank change
from 2012:

-14

Brand Simplicity
Score:

696

Industry:

Travel/Booking

56.

Croma

Rank change
from 2012:

-30

Brand Simplicity
Score:

695

Industry:

Retail/General

57.

Bank of Baroda

Rank change
from 2012:

N/A

Brand Simplicity
Score:

690

Industry:

Banks/Retail

58.

Lifestyle

Rank change
from 2012:

-13

Brand Simplicity
Score:

690

Industry:

Retail/General

59.

eBay

Rank change
from 2012:

-30

Brand Simplicity
Score:

679

Industry:

Internet retail

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60.

Bajaj Auto

Rank change
from 2012:

+34

Brand Simplicity
Score:

678

Industry:

Automotive

61.

MSN

Rank change
from 2012:

-34

Brand Simplicity
Score:

673

Industry:

Internet search

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62.

HDFC Bank

Rank change
from 2012:

Brand Simplicity
Score:

672

Industry:

Banks/Retail

63.

SUBWAY

Rank change
from 2012:

N/A

Brand Simplicity
Score:

671

Industry:

Restaurants

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64.

Snapdeal.com

Rank change
from 2012:

-32

Brand Simplicity
Score:

670

Industry:

Internet retail

65.

Bank of India

Rank change
from 2012:

+10

Brand Simplicity
Score:

666

Industry:

Banks/Retail

66.

Lee

Rank change
from 2012:

-28

Brand Simplicity
Score:

666

Industry:

Retail/Fashion

67.

Punjab National Bank

Rank change
from 2012:

N/A

Brand Simplicity
Score:

663

Industry:

Banks/Retail

68.

Onida

Rank change
from 2012:

-6

Brand Simplicity
Score:

658

Industry:

Electronics

69.

Reliance Grocery

Rank change
from 2012:

-22

Brand Simplicity
Score:

658

Industry:

Retail/Grocery

70.

Shoppers Stop

Rank change
from 2012:

-53

Brand Simplicity
Score:

656

Industry:

Internet retail

71.

Rank change
from 2012:

+16

Brand Simplicity
Score:

656

Industry:

Social media

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72.

Travelguru

Rank change
from 2012:

+25

Brand Simplicity
Score:

652

Industry:

Travel/Booking

73.

Barista

Rank change
from 2012:

+25

Brand Simplicity
Score:

648

Industry:

Restaurants

74.

Megamart

Rank change
from 2012:

-22

Brand Simplicity
Score:

645

Industry:

Retail/General

75.

ITC

Rank change
from 2012:

-16

Brand Simplicity
Score:

641

Industry:

Retail/Health and beauty

76.

BSNL

Rank change
from 2012:

-37

Brand Simplicity
Score:

637

Industry:

Telecom/Cell phone

77.

Godrej Nature’s Basket

Rank change
from 2012:

Brand Simplicity
Score:

626

Industry:

Retail/Grocery

78.

Peter England

Rank change
from 2012:

-47

Brand Simplicity
Score:

621

Industry:

Retail/Fashion

79.

Volkswagen

Rank change
from 2012:

-54

Brand Simplicity
Score:

610

Industry:

Automotive

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80.

Expedia

Rank change
from 2012:

-32

Brand Simplicity
Score:

605

Industry:

Travel/Booking

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81.

Westside

Rank change
from 2012:

-13

Brand Simplicity
Score:

604

Industry:

Retail/General

82.

Mahindra

Rank change
from 2012:

-82

Brand Simplicity
Score:

596

Industry:

Automotive

83.

FedEx

Rank change
from 2012:

-34

Brand Simplicity
Score:

589

Industry:

Shipping/Mail

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84.

Taj

Rank change
from 2012:

-13

Brand Simplicity
Score:

588

Industry:

Travel/Hotels

85.

DNA

Rank change
from 2012:

-8

Brand Simplicity
Score:

587

Industry:

Media

86.

Jet Airways

Rank change
from 2012:

-22

Brand Simplicity
Score:

586

Industry:

Travel/Air

87.

Futurebazaar.com

Rank change
from 2012:

N/A

Brand Simplicity
Score:

584

Industry:

Internet retail

88.

Haier

Rank change
from 2012:

+11

Brand Simplicity
Score:

581

Industry:

Appliances

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89.

Spencers

Rank change
from 2012:

-15

Brand Simplicity
Score:

577

Industry:

Retail/General

90.

BlackBerry

Rank change
from 2012:

-27

Brand Simplicity
Score:

570

Industry:

Electronics

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91.

Oberoi

Rank change
from 2012:

Brand Simplicity
Score:

569

Industry:

Travel/Hotels

92.

Tata Power

Rank change
from 2012:

N/A

Brand Simplicity
Score:

565

Industry:

Utilities

94.

Ford

Rank change
from 2012:

-22

Brand Simplicity
Score:

557

Industry:

Automotive

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95.

Kingfisher

Rank change
from 2012:

-5

Brand Simplicity
Score:

546

Industry:

Travel/Air

96.

Marriott

Rank change
from 2012:

-1

Brand Simplicity
Score:

543

Industry:

Travel/Hotels

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97.

LIC

Rank change
from 2012:

-19

Brand Simplicity
Score:

542

Industry:

General insurance

98.

Air India

Rank change
from 2012:

Brand Simplicity
Score:

533

Industry:

Travel/Air

99.

HSBC

Rank change
from 2012:

Brand Simplicity
Score:

526

Industry:

Banks/Retail

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100.

Hyatt

Rank change
from 2012:

-30

Brand Simplicity
Score:

523

Industry:

Travel/Hotels

101.

The Leela

Rank change
from 2012:

-12

Brand Simplicity
Score:

518

Industry:

Travel/Hotels

102.

Virgin Mobile

Rank change
from 2012:

-17

Brand Simplicity
Score:

505

Industry:

Telecom/Cell phone

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103.

Travelocity

Rank change
from 2012:

-11

Brand Simplicity
Score:

493

Industry:

Travel/Booking

104.

Viveks

Rank change
from 2012:

-64

Brand Simplicity
Score:

492

Industry:

Retail/General

105.

UPS

Rank change
from 2012:

-2

Brand Simplicity
Score:

491

Industry:

Shipping/Mail

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106.

Holiday Inn

Rank change
from 2012:

-20

Brand Simplicity
Score:

490

Industry:

Travel/Hotels

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107.

Standard Chartered

Rank change
from 2012:

-5

Brand Simplicity
Score:

484

Industry:

Banks/Retail

108.

MINT

Rank change
from 2012:

-25

Brand Simplicity
Score:

484

Industry:

Media

109.

DHL

Rank change
from 2012:

-28

Brand Simplicity
Score:

483

Industry:

Shipping/Mail

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110.

T24 Mobile

Rank change
from 2012:

-17

Brand Simplicity
Score:

482

Industry:

Telecom/Cell phone

111.

NTPC

Rank change
from 2012:

N/A

Brand Simplicity
Score:

471

Industry:

Utilities

112.

ICICI Prudential

Rank change
from 2012:

-6

Brand Simplicity
Score:

436

Industry:

General insurance

Nothing about ICICI Prudential says simplicity. Its home page is cluttered and offers visitors few navigational clues. Like its insurance peers, ICICI Prudential suffers, say consumers, from a lack of transparency and an excess of fine print. “It’s always confusing, with lots of conditions marked by tiny asterisks,” says a typical respondent.

113.

Bajaj Allianz

Rank change
from 2012:

-8

Brand Simplicity
Score:

431

Industry:

General insurance

Bajaj Allianz offers life, health, car and travel insurance and though their plans are comprehensive, customers complain that the company’s approach to information is anything but complete. There’s a big difference, they say, between customer service before and after a sale and between policies as advertised and those in the fine print on their contracts. Those discrepancies stir suspicions of deliberate deceit, with respondent comments like: “You cannot trust them.”

114.

Groupon

Rank change
from 2012:

N/A

Brand Simplicity
Score:

428

Industry:

Internet retail

Groupon, the Internet’s premier deal website, entered India hoping to emulate its American success. Months of legal proceedings in late 2012 to reclaim the Groupon name from a local company, however, may have taken a toll on the brand’s regional simplicity and Indian consumers say they are wary of the brand. Groupon’s buying system is still new for some who worry about what’s hidden in the fine print and rules, and what it might cost them in additional fees.

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115.

Oriental Insurance

Rank change
from 2012:

-7

Brand Simplicity
Score:

412

Industry:

General insurance

Though Oriental Insurance claims to be a “pioneer in laying down systems for smooth and orderly conduct of the business” of insurance, most respondents adamantly disagree. Consumers cite unclear advertisements and lengthy, complicated terms and conditions as inconvenient components of the government-owned group. “Their policies are too long and not understandable by any normal person,” said one respondent.

116.

Avis

Rank change
from 2012:

N/A

Brand Simplicity
Score:

364

Industry:

Travel/Car rental

Avis India may be the nation’s leading, premium car rental company, but it has a lot of ground to make up when it comes to conveying simplicity to consumers. Those who were familiar with Avis had mixed opinions of the brand. While some connect with the “We Try Harder” slogan, others are more focused on what they see as a complex checkout system and less than simple service.

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117.

Tata AIG General Insurance

Rank change
from 2012:

-8

Brand Simplicity
Score:

345

Industry:

General insurance

Consumers criticize Tata AIG General Insurance for hard-to-understand policies and unclear terms and conditions—with Tata AIG in familiar company with their complicated competitors. Complex contract language is a frequent complaint issued by consumers in their dealings with insurance companies. Add consumer discontent about hidden charges and a “not too user-friendly” experience and a Bottom 10 finish adds up.

118.

IFFCO Tokio General Insurance

Rank change
from 2012:

-7

Brand Simplicity
Score:

332

Industry:

General insurance

This is the third straight year of a Bottom 10 appearance by IFFCO Tokio. And, once again, the reasons for the company’s poor showing seem inescapable—as it is whenever insurance brands are involved. Complex terms, hidden fees and incomprehensible policies top the list. Low visibility and forgettable marketing have not helped the brand build its image in India. Consumers also say customer service agents are particularly unhelpful with renewals and other service issues.

119.

Hertz

Rank change
from 2012:

-12

Brand Simplicity
Score:

314

Industry:

Travel/Car rental

At the industry level, only health and general insurance brands are considered less simple than customer experiences with car rental companies. So it’s no surprise to see Hertz in India’s Bottom 10 this year. Despite its acquisition of the Dollar Thrifty Automotive Group, the brand hasn’t been able to get simple traction with clients. Consumers say they consider the brand unappealing and inaccessible.

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120.

Birla Sun Life

Rank change
from 2012:

-32

Brand Simplicity
Score:

306

Industry:

General insurance

Birla Sun Life dropped more than 30 spots this year, coming to rest just one spot shy of the absolute bottom of the heap in India. While the company’s website is relatively streamlined when compared to its competitors, consumers find most everything else entirely complex. Respondents say customer service is subpar and communications deceitful. “The policies are too complex with too many loopholes,” says one respondent.

121.

Max Bupa

Rank change
from 2012:

N/A

Brand Simplicity
Score:

284

Industry:

Health insurance

India’s insurance industry is notoriously complicated—this year alone seven of the Bottom 10 brands on the Simplicity Index were insurance companies. But the worst of the worst, according to respondents, was health insurance provider Max Bupa. In addition to the usual complaints of unclear policies and lack of transparency, one respondent says simply, “They do not connect with the common customer."

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
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from 2012:

Brand Simplicity
Score:

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from 2012:

Brand Simplicity
Score: