Simplicity by the numbers
How much our Simplicity Portfolio has
beaten the average global stock index
Number of consumers more likely
to recommend a brand because it
provides simpler experiences and
For simpler experiences,
people are willing to pay:
Brands stand to gain more revenue
through increased simplicity
In the US, UK and Germany alone,
brands that offer increased simplicity
stand to capture a share of $50 billion
Movers and shakers
Apple loses its shine as Samsung claims a simple victory
Samsung overtakes Apple on the Global Simplicity Index as the
Galaxy and the iPhone battle for smartphone supremacy.
The simple and complex sides of low cost
ALDI, 2013’s simplest global brand, is no-frills but trusted by consumers
to always deliver the best value and the right amount of product choice.
Ryanair, 2013’s least simple global brand, is no-frills but seen as intentionally
deceitful in its promises and pricing.
Bing closes in on simplicity perennial Google
Bing jumps 42 spots to land just shy of this year’s top 25 global brands.