Show :

These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

1

Google

2

Internet search

Rank Change: +2
Industry: Internet search

2

Carrefour

9

Retail / Grocery

Rank Change: +9
Industry: Retail / Grocery

Also view in:

China Global Saudi Arabia

3

Lulu

39

Retail / Grocery

Rank Change: +39
Industry: Retail / Grocery

4

WhatsApp

3

Social media

Rank Change: -3
Industry: Social media

5

Dubai Metro

1

Travel / Train

Rank Change: +1
Industry: Travel / Train

6

Samsung

2

Electronics

Rank Change: -2
Industry: Electronics

7

Splash

33

Retail / Fashion; clothes

Rank Change: +33
Industry: Retail / Fashion; clothes

Also view in:

Saudi Arabia

8

Etihad Airways

30

Travel / Air

Rank Change: +30
Industry: Travel / Air

Also view in:

Saudi Arabia

9

Pizza Hut

10

Restaurants

Rank Change: +10
Industry: Restaurants

10

Facebook

5

Social media

Rank Change: -5
Industry: Social media

11

Union Coop

31

Retail / Grocery

Rank Change: +31
Industry: Retail / Grocery

12

KFC

9

Restaurants

Rank Change: +9
Industry: Restaurants

13

Microsoft

5

Electronics

Rank Change: -5
Industry: Electronics

14

Dubai Tram

28

Travel / Air

Rank Change: +28
Industry: Travel / Air

15

 

LG

 

Electronics

Rank Change: N/C
Industry: Electronics

16

YouTube

14

Social media

Rank Change: -14
Industry: Social media

17

Home Centre

7

Retail/General (mega/department store)

Rank Change: -7
Industry: Retail/General (mega/department store)

Also view in:

Saudi Arabia

18

Sharaf DG

11

Retail/General (mega/department store)

Rank Change: +11
Industry: Retail/General (mega/department store)

19

Amazon

46

Internet retail

Rank Change: +46
Industry: Internet retail

20

Yahoo!

24

Internet search

Rank Change: +24
Industry: Internet search

21

Costa

21

Restaurants

Rank Change: +21
Industry: Restaurants

22

Souq.com

10

Internet retail

Rank Change: +10
Industry: Internet retail

Also view in:

Saudi Arabia

23

Virgin Mobile

19

Telecommunications / Cell phone service providers

Rank Change: +19
Industry: Telecommunications / Cell phone service providers

Also view in:

Global India Saudi Arabia

24

Starbucks

33

Restaurants

Rank Change: +33
Industry: Restaurants

25

Dell

12

Electronics

Rank Change: -12
Industry: Electronics

26

Philips

13

Electronics

Rank Change: +13
Industry: Electronics

27

Puma

73

Fitness

Rank Change: +73
Industry: Fitness

28

DHL

44

Shipping / Mail

Rank Change: +44
Industry: Shipping / Mail

29

Choithrams

13

Retail / Grocery

Rank Change: +13
Industry: Retail / Grocery

30

Gulf News

3

Media (newspapers, TV, online, mobile)

Rank Change: +3
Industry: Media (newspapers, TV, online, mobile)

31

IKEA

6

Retail/General (mega/department store)

Rank Change: -6
Industry: Retail/General (mega/department store)

32

Centrepoint

10

Retail / Fashion; clothes

Rank Change: +10
Industry: Retail / Fashion; clothes

Also view in:

Saudi Arabia

33

Toyota

11

Automotive

Rank Change: -11
Industry: Automotive

34

H&M

13

Retail / Fashion; clothes

Rank Change: +13
Industry: Retail / Fashion; clothes

35

FlyDubai

1

Travel / Air

Rank Change: +1
Industry: Travel / Air

Also view in:

Saudi Arabia

36

Emirates

24

Travel / Air

Rank Change: -24
Industry: Travel / Air

Also view in:

Saudi Arabia

37

Kia

5

Automotive

Rank Change: +5
Industry: Automotive

Also view in:

Saudi Arabia

38

Apple

14

Electronics

Rank Change: -14
Industry: Electronics

39

ENOC

37

Utilities

Rank Change: +37
Industry: Utilities

40

Marks & Spencer

67

Retail/General (mega/department store)

Rank Change: +67
Industry: Retail/General (mega/department store)

41

 

Nike

 

Fitness

Rank Change: N/C
Industry: Fitness

42

Adidas

1

Fitness

Rank Change: +1
Industry: Fitness

43

Emirates Islamic Bank

71

Banks / Retail

Rank Change: +71
Industry: Banks / Retail

44

Reebok

52

Fitness

Rank Change: +52
Industry: Fitness

45

Ford

3

Automotive

Rank Change: -3
Industry: Automotive

46

LinkedIn

64

Social media

Rank Change: +64
Industry: Social media

47

Skype

17

Telecommunications / Cell phone service providers

Rank Change: -17
Industry: Telecommunications / Cell phone service providers

48

Al Khaleej

6

Media (newspapers, TV, online, mobile)

Rank Change: -6
Industry: Media (newspapers, TV, online, mobile)

49

Aramex

7

Shipping / Mail

Rank Change: +7
Industry: Shipping / Mail

Also view in:

Saudi Arabia

50

ADNOC

24

Utilities

Rank Change: -24
Industry: Utilities

51

Hyundai

9

Automotive

Rank Change: -9
Industry: Automotive

52

ZARA

31

Retail / Fashion; clothes

Rank Change: +31
Industry: Retail / Fashion; clothes

53

Sheraton

7

Travel / Hotels

Rank Change: -7
Industry: Travel / Hotels

Also view in:

Saudi Arabia

54

Topshop

20

Retail / Fashion; clothes

Rank Change: +20
Industry: Retail / Fashion; clothes

55

Etisalat

64

Telecommunications / Cell phone service providers

Rank Change: +64
Industry: Telecommunications / Cell phone service providers

56

Ace Hardware

14

Retail/General (mega/department store)

Rank Change: -14
Industry: Retail/General (mega/department store)

57

Sephora

20

Retail / Health and beauty; drugstore

Rank Change: +20
Industry: Retail / Health and beauty; drugstore

58

Cheesecake Factory

10

Restaurants

Rank Change: -10
Industry: Restaurants

Also view in:

Saudi Arabia

59

Operation Falafel

17

Restaurants

Rank Change: -17
Industry: Restaurants

60

Uber

25

Travel / Car rental

Rank Change: +25
Industry: Travel / Car rental

61

Spinneys

7

Retail / Grocery

Rank Change: -7
Industry: Retail / Grocery

62

The Body Shop

2

Retail / Health and beauty; drugstore

Rank Change: -2
Industry: Retail / Health and beauty; drugstore

63

Twitter

35

Social media

Rank Change: -35
Industry: Social media

64

Mercedes-Benz

48

Automotive

Rank Change: +48
Industry: Automotive

65

Gulf Air

13

Travel / Air

Rank Change: +13
Industry: Travel / Air

Also view in:

Saudi Arabia

66

Under Armour

50

Fitness

Rank Change: +50
Industry: Fitness

67

Robinsons

25

Retail/General (mega/department store)

Rank Change: -25
Industry: Retail/General (mega/department store)

Also view in:

Saudi Arabia

68

Aswaq

26

Retail / Grocery

Rank Change: -26
Industry: Retail / Grocery

69

 

Debenhams

 

Retail/General (mega/department store)

Rank Change: N/C
Industry: Retail/General (mega/department store)

70

Rotana

8

Travel / Hotels

Rank Change: -8
Industry: Travel / Hotels

Also view in:

Saudi Arabia

71

Instagram

57

Social media

Rank Change: -57
Industry: Social media

72

GMC

46

Automotive

Rank Change: +46
Industry: Automotive

73

Adwea

31

Utilities

Rank Change: -31
Industry: Utilities

74

Dnata

13

Travel / Booking

Rank Change: +13
Industry: Travel / Booking

Also view in:

Saudi Arabia

75

Careem

16

Travel / Car rental

Rank Change: +16
Industry: Travel / Car rental

Also view in:

Saudi Arabia

76

Skynews Arabia

34

Media (newspapers, TV, online, mobile)

Rank Change: -34
Industry: Media (newspapers, TV, online, mobile)

Also view in:

Saudi Arabia

77

du

6

Telecommunications / Cell phone service providers

Rank Change: -6
Industry: Telecommunications / Cell phone service providers

78

New Balance

46

Fitness

Rank Change: +46
Industry: Fitness

Also view in:

Saudi Arabia

79

BMW

18

Automotive

Rank Change: +18
Industry: Automotive

80

FedEx

10

Shipping / Mail

Rank Change: -10
Industry: Shipping / Mail

81

Fetcher

39

Shipping / Mail

Rank Change: -39
Industry: Shipping / Mail

82

Dewa

40

Utilities

Rank Change: -40
Industry: Utilities

83

Virgin Stores

20

Retail/General (mega/department store)

Rank Change: +20
Industry: Retail/General (mega/department store)

84

Chili’s

29

Restaurants

Rank Change: -29
Industry: Restaurants

Also view in:

Saudi Arabia

85

iTunes

10

Internet retail

Rank Change: +10
Industry: Internet retail

86

Nissan

44

Automotive

Rank Change: -44
Industry: Automotive

Also view in:

Global Japan Saudi Arabia

87

Orbit Showtime Network

24

Telecommunications / Cable providers

Rank Change: +24
Industry: Telecommunications / Cable providers

Also view in:

Saudi Arabia

88

MANGO

2

Retail / Fashion; clothes

Rank Change: +2
Industry: Retail / Fashion; clothes

Also view in:

Saudi Arabia

89

Marriott

7

Travel / Hotels

Rank Change: -7
Industry: Travel / Hotels

90

Boots

31

Retail / Health and beauty; drugstore

Rank Change: -31
Industry: Retail / Health and beauty; drugstore

91

Swyp

49

Telecommunications / Cell phone service providers

Rank Change: -49
Industry: Telecommunications / Cell phone service providers

92

The Address

50

Travel / Hotels

Rank Change: -50
Industry: Travel / Hotels

93

Massimo Dutti

51

Retail / Fashion; clothes

Rank Change: -51
Industry: Retail / Fashion; clothes

Also view in:

Saudi Arabia

94

Asharq Al-Awsat

57

Media (newspapers, TV, online, mobile)

Rank Change: -57
Industry: Media (newspapers, TV, online, mobile)

Also view in:

Saudi Arabia

95

Abu Dhabi Islamic Bank

32

Banks / Retail

Rank Change: -32
Industry: Banks / Retail

96

Wyndham

54

Travel / Hotels

Rank Change: -54
Industry: Travel / Hotels

97

Arab News

30

Media (newspapers, TV, online, mobile)

Rank Change: -30
Industry: Media (newspapers, TV, online, mobile)

Also view in:

Saudi Arabia

98

Hertz

32

Travel / Car rental

Rank Change: +32
Industry: Travel / Car rental

99

Bupa

16

Health insurance

Rank Change: +16
Industry: Health insurance

100

Shake Shack

2

Restaurants

Rank Change: -2
Industry: Restaurants

Also view in:

Saudi Arabia

101

Namshi.com

33

Internet retail

Rank Change: -33
Industry: Internet retail

Also view in:

Saudi Arabia

102

First Abu Dhabi Bank

60

Banks / Retail

Rank Change: -60
Industry: Banks / Retail

103

Noon

61

Internet retail

Rank Change: -61
Industry: Internet retail

Also view in:

Saudi Arabia

104

Commercial Bank of Dubai

18

Banks / Retail

Rank Change: +18
Industry: Banks / Retail

105

Paris Gallery

8

Retail / Health and beauty; drugstore

Rank Change: +8
Industry: Retail / Health and beauty; drugstore

Also view in:

Saudi Arabia

106

Audi

25

Automotive

Rank Change: -25
Industry: Automotive

107

Citibank

6

Banks / Retail

Rank Change: -6
Industry: Banks / Retail

Also view in:

Global United States

108

Dubai TV

74

Media (newspapers, TV, online, mobile)

Rank Change: -74
Industry: Media (newspapers, TV, online, mobile)

Also view in:

Saudi Arabia

109

Careem Box

67

Shipping / Mail

Rank Change: -67
Industry: Shipping / Mail

110

Al Arabiya

61

Media (newspapers, TV, online, mobile)

Rank Change: -61
Industry: Media (newspapers, TV, online, mobile)

Also view in:

Saudi Arabia

111

Jumeirah

9

Travel / Hotels

Rank Change: -9
Industry: Travel / Hotels

Also view in:

Saudi Arabia

112

Holiday Inn

18

Travel / Hotels

Rank Change: -18
Industry: Travel / Hotels

113

Avis

19

Travel / Car rental

Rank Change: +19
Industry: Travel / Car rental

114

UPS

10

Shipping / Mail

Rank Change: -10
Industry: Shipping / Mail

115

Etihad Rail

73

Travel / Train

Rank Change: -73
Industry: Travel / Train

116

Mashreq Bank

74

Banks / Retail

Rank Change: -74
Industry: Banks / Retail

117

Saudia

101

Travel / Air

Rank Change: -101
Industry: Travel / Air

Also view in:

Saudi Arabia

118

Faces

45

Retail / Health and beauty; drugstore

Rank Change: -45
Industry: Retail / Health and beauty; drugstore

Also view in:

Saudi Arabia

119

The National

10

Media (newspapers, TV, online, mobile)

Rank Change: -10
Industry: Media (newspapers, TV, online, mobile)

120

Rove Hotels

78

Travel / Hotels

Rank Change: -78
Industry: Travel / Hotels

121

Saudi TV

1

Media (newspapers, TV, online, mobile)

Rank Change: -1
Industry: Media (newspapers, TV, online, mobile)

Also view in:

Saudi Arabia

122

Tajawal

80

Travel / Booking

Rank Change: -80
Industry: Travel / Booking

123

Budget

8

Travel / Car rental

Rank Change: +8
Industry: Travel / Car rental

124

Abu Dhabi National Insurance Company (ADNIC)

66

General insurance

Rank Change: -66
Industry: General insurance

125

Flynas

83

Travel / Air

Rank Change: -83
Industry: Travel / Air

Also view in:

Saudi Arabia

126

Royal Sun Alliance

84

General insurance

Rank Change: -84
Industry: General insurance

127

AXA

2

General insurance

Rank Change: +2
Industry: General insurance

Also view in:

Germany Global Saudi Arabia

128

Daman

35

Health insurance

Rank Change: -35
Industry: Health insurance

129

Oman Insurance Company

12

General insurance

Rank Change: -12
Industry: General insurance

130

Dollar Rent A Car

88

Travel / Car rental

Rank Change: -88
Industry: Travel / Car rental

Also view in:

Saudi Arabia

131

Carfare Rent Car

89

Travel / Car rental

Rank Change: -89
Industry: Travel / Car rental

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 N/A
Industry Simplicity Score Simplicity Premium
807 26%
Industry Simplicity Score Simplicity Premium
718 N/A
Industry Simplicity Score Simplicity Premium
678 23%
Industry Simplicity Score Simplicity Premium
638 22%
Industry Simplicity Score Simplicity Premium
617 22%
Industry Simplicity Score Simplicity Premium
610 N/A
Industry Simplicity Score Simplicity Premium
589 24%
Industry Simplicity Score Simplicity Premium
584 24%
Industry Simplicity Score Simplicity Premium
571 28%
Industry Simplicity Score Simplicity Premium
562 23%
Industry Simplicity Score Simplicity Premium
557 21%
Industry Simplicity Score Simplicity Premium
553 19%
Industry Simplicity Score Simplicity Premium
544 25%
Industry Simplicity Score Simplicity Premium
537 28%
Industry Simplicity Score Simplicity Premium
531 N/A
Industry Simplicity Score Simplicity Premium
530 29%
Industry Simplicity Score Simplicity Premium
449 23%
Industry Simplicity Score Simplicity Premium
444 24%

20

Industry Simplicity Score Simplicity Premium
430 27%
Industry Simplicity Score Simplicity Premium
412 24%
Industry Simplicity Score Simplicity Premium
377 24%
Industry Simplicity Score Simplicity Premium
373 25%
Industry Simplicity Score Simplicity Premium
347 25%
Industry Simplicity Score Simplicity Premium
240 24%