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While industry trends
ebb and flow, one fact remains-simplicity pays.
Since 2009, a stock portfolio comprised of the publicly traded simplest brands in our global Top 10 has outperformed the major indexes by 679%.
+
830
830
%
|
5555%
|
PremiumThe percentage of consumers willing to pay more for simpler experiences.
|
|
6464%
|
LoyaltyThe percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications.
|
Money on the table
The amount of money brands are leaving on the table when they don't simplify.Download The Full Report
For even more more data and brand stories that illustrate how simplicity pays for brands of all sizes, download the report.