While industry trends
ebb and flow, one fact remains-simplicity pays.
Since 2009, a stock portfolio comprised of the publicly traded simplest brands in our global Top 10 has outperformed the major indexes by 679%.
+ 830 830 %
The percentage of consumers willing to pay more for simpler experiences.
The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications.
Money on the tableThe amount of money brands are leaving on the table when they don't simplify.
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