While industry trends
ebb and flow, one fact remains-simplicity pays.

Since 2009, a stock portfolio comprised of the publicly traded simplest brands in our global Top 10 has outperformed the major indexes by 679%.
+ 830 %


The percentage of consumers willing to pay more for simpler experiences.


The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications.

Money on the table

The amount of money brands are leaving on the table when they don't simplify.

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For even more more data and brand stories that illustrate how simplicity pays for brands of all sizes, download the report.