China

Navigate this region's Brand Index, industry rankings and value of simplicity.

Show:

Top 10

Bottom 10

QQ

Rank change
from 2012:

+53

Brand Simplicity
Score:

1027

Industry:

Internet retail

With over 700 million active users, QQ is the most popular instant-messaging service in China and #1 on the China Simplicity Index. Respondents say QQ’s design is simple and engaging with a clear display that stands out on any and every platform. Consumers also say QQ’s connection is stable and reliable, making it easy for friends to stay in contact.

Baidu

Rank change
from 2012:

Brand Simplicity
Score:

940

Industry:

Internet search

Baidu, one of the first search engines in China, has the simple advantage of having the best word segmentation technology in the market, which eases Chinese/English translations. In fact, the word Baidu itself is easily transcribed into Chinese, making it easy to remember, and users clearly appreciate the simplicity in their search.

S.F. Express

Rank change
from 2012:

+11

Brand Simplicity
Score:

922

Industry:

Shipping/Mail

An affordable local courier service, S.F. Express has a reputation for being quick and easy to use. S.F. Express stands out in particular for its customer service, which includes full refunds for damaged packages. The brand brings convenience to customers’ doors with less worry about loss and damage, simplifying a typically headache-inducing shipping process.

KFC

Rank change
from 2012:

+53

Brand Simplicity
Score:

921

Industry:

Restaurants

With more locations than any other foreign fast-food restaurant in China and an eye toward localizing its menu to appeal to Chinese taste buds, KFC has a dominant position in the market and in the China Simplicity Index. KFC, according to respondents, creates an experience that is warm and inviting, and caters to local tastes on its menu. Despite a report from CCTV late last year that said KFC was fattening up chickens with illegal drugs, the chain still appears to have consumer trust in its cleanliness and attention to food safety.

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

HI-24

Rank change
from 2012:

+61

Brand Simplicity
Score:

866

Industry:

Retail/Grocery

Beijing’s most popular 24-hour convenience store chain, Hi-24, finishes high on the China Simplicity Index for several uncomplicated reasons. Customers particularly like the store’s well-organized display of products, the fact that it’s affordable and, last but not least, that it’s open 24 hours a day (a rarity in China).

Taobao

Rank change
from 2012:

Brand Simplicity
Score:

849

Industry:

Internet retail

Taobao sells almost everything consumers demand on the largest e-commerce platform in China. Respondents say it’s a customer-friendly experience with products featured in a way that simplifies their retail world. The brand offers clear and accurate product images, which consumers say are more reliable than those of competitors. Respondents also praise Taobao’s customer service, its availability and efforts to positively resolve issues.

Yonghe King

Rank change
from 2012:

+67

Brand Simplicity
Score:

831

Industry:

Restaurants

Yonghe King is a well-known and hugely popular fast-food chain in China that serves up quick, affordable fair. The brand offers safe, healthy food in clean facilities, addressing a major concern in the region. It also adapts its menu frequently to meet customer demands, changing dietary patterns and general health food trends, which accounts for its Top 10 finish.

OPPO

Rank change
from 2012:

+10

Brand Simplicity
Score:

826

Industry:

Electronics

One of the top mobile phone brands in China, OPPO provides high-quality phones that are known for excellent sound quality. Respondents say they like the brand’s clear interface and great customer service, which adds up to a #9 finish on this year’s China Simplicity Index.

10.

Meters/bonwe

Rank change
from 2012:

+63

Brand Simplicity
Score:

826

Industry:

Retail/Fashion

Meters/bonwe is a youth-oriented clothing company whose Chinese name suggests that it brings both cutting-edge fashion and national pride. Extremely popular with Millennials, Meters/bonwe wins simplicity points with affordable, trendy clothing and first-class customer service. Respondents also appreciate the brand’s easy-to-navigate online experience.

11.

7-Days Inn

Rank change
from 2012:

-6

Brand Simplicity
Score:

824

Industry:

Travel/Hotels

12.

361 Degrees

Rank change
from 2012:

+33

Brand Simplicity
Score:

822

Industry:

Fitness

13.

Home Inns

Rank change
from 2012:

-10

Brand Simplicity
Score:

821

Industry:

Travel/Hotels

14.

IKEA

Rank change
from 2012:

-13

Brand Simplicity
Score:

820

Industry:

Retail/General

Also view in:

GermanyGlobalMiddle EastUnited KingdomUnited States

15.

McDonald’s

Rank change
from 2012:

+49

Brand Simplicity
Score:

815

Industry:

Restaurants

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

16.

7-Eleven

Rank change
from 2012:

-4

Brand Simplicity
Score:

808

Industry:

Retail/Grocery

17.

Li-Ning

Rank change
from 2012:

+57

Brand Simplicity
Score:

799

Industry:

Fitness

18.

ANTA

Rank change
from 2012:

+47

Brand Simplicity
Score:

798

Industry:

Fitness

19.

C&A

Rank change
from 2012:

+62

Brand Simplicity
Score:

796

Industry:

Retail/Fashion

Also view in:

GermanyGlobal

21.

Konka

Rank change
from 2012:

+21

Brand Simplicity
Score:

791

Industry:

Electronics

22.

HaiDiLaoHuoGuo

Rank change
from 2012:

+64

Brand Simplicity
Score:

787

Industry:

Restaurants

23.

Shentong Express

Rank change
from 2012:

+89

Brand Simplicity
Score:

785

Industry:

Shipping/Mail

24.

RT-Mart

Rank change
from 2012:

+25

Brand Simplicity
Score:

785

Industry:

Retail/General

25.

Wumart

Rank change
from 2012:

+80

Brand Simplicity
Score:

782

Industry:

Retail/General

26.

Sina

Rank change
from 2012:

+74

Brand Simplicity
Score:

781

Industry:

Internet search

28.

Vancl

Rank change
from 2012:

Brand Simplicity
Score:

774

Industry:

Retail/Fashion

29.

Zkungfu

Rank change
from 2012:

Brand Simplicity
Score:

769

Industry:

Restaurants

31.

JD.com

Rank change
from 2012:

N/A

Brand Simplicity
Score:

765

Industry:

Internet retail

32.

Qunar

Rank change
from 2012:

-2

Brand Simplicity
Score:

765

Industry:

Travel/Booking

34.

Motel 168

Rank change
from 2012:

-9

Brand Simplicity
Score:

763

Industry:

Travel/Hotels

35.

ZARA

Rank change
from 2012:

-11

Brand Simplicity
Score:

760

Industry:

Retail/Fashion

Also view in:

GermanyGlobalMiddle EastUnited Kingdom

36.

UNIQLO

Rank change
from 2012:

+22

Brand Simplicity
Score:

758

Industry:

Retail/Fashion

37.

Walmart

Rank change
from 2012:

+77

Brand Simplicity
Score:

756

Industry:

Retail/General

Also view in:

GlobalUnited States

38.

Nike

Rank change
from 2012:

-16

Brand Simplicity
Score:

755

Industry:

Fitness

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

40.

Giordano

Rank change
from 2012:

+39

Brand Simplicity
Score:

752

Industry:

Retail/Fashion

41.

Suning

Rank change
from 2012:

+15

Brand Simplicity
Score:

751

Industry:

Retail/General

42.

Shijihualian

Rank change
from 2012:

+41

Brand Simplicity
Score:

750

Industry:

Retail/General

43.

Haier

Rank change
from 2012:

Brand Simplicity
Score:

748

Industry:

Appliances

Also view in:

GlobalIndiaUnited States

44.

HunanTV

Rank change
from 2012:

+69

Brand Simplicity
Score:

747

Industry:

Media

45.

Nokia

Rank change
from 2012:

-17

Brand Simplicity
Score:

740

Industry:

Electronics

Also view in:

GermanyGlobalIndiaUnited Kingdom

46.

Google

Rank change
from 2012:

-40

Brand Simplicity
Score:

739

Industry:

Internet search

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

47.

Ctrip

Rank change
from 2012:

-16

Brand Simplicity
Score:

736

Industry:

Internet retail

48.

Midea

Rank change
from 2012:

-40

Brand Simplicity
Score:

735

Industry:

Appliances

49.

BYD

Rank change
from 2012:

+58

Brand Simplicity
Score:

733

Industry:

Automotive

51.

Starbucks

Rank change
from 2012:

+16

Brand Simplicity
Score:

732

Industry:

Restaurants

Also view in:

GlobalMiddle EastUnited KingdomUnited States

52.

H&M

Rank change
from 2012:

Brand Simplicity
Score:

729

Industry:

Retail/Fashion

Also view in:

GermanyGlobalMiddle EastUnited KingdomUnited States

53.

Adidas

Rank change
from 2012:

-13

Brand Simplicity
Score:

729

Industry:

Fitness

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

54.

Watson’s

Rank change
from 2012:

+33

Brand Simplicity
Score:

726

Industry:

Retail/Health and beauty

55.

Carrefour

Rank change
from 2012:

+55

Brand Simplicity
Score:

722

Industry:

Retail/General

Also view in:

GlobalMiddle East

56.

PHtv

Rank change
from 2012:

+39

Brand Simplicity
Score:

721

Industry:

Media

57.

eLong

Rank change
from 2012:

Brand Simplicity
Score:

721

Industry:

Travel/Booking

58.

ChangHong

Rank change
from 2012:

-10

Brand Simplicity
Score:

719

Industry:

Appliances

59.

Marriott

Rank change
from 2012:

+23

Brand Simplicity
Score:

717

Industry:

Travel/Hotels

Also view in:

GermanyGlobalIndiaMiddle EastUnited States

60.

Southern Weekend

Rank change
from 2012:

-45

Brand Simplicity
Score:

716

Industry:

Media

61.

K-Touch

Rank change
from 2012:

+41

Brand Simplicity
Score:

715

Industry:

Electronics

62.

Lenovo

Rank change
from 2012:

-27

Brand Simplicity
Score:

715

Industry:

Electronics

Also view in:

GlobalIndiaMiddle East

63.

Samsung

Rank change
from 2012:

+28

Brand Simplicity
Score:

715

Industry:

Electronics

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

64.

HTC

Rank change
from 2012:

Brand Simplicity
Score:

714

Industry:

Electronics

Also view in:

GlobalMiddle East

65.

Hexie Hao

Rank change
from 2012:

-21

Brand Simplicity
Score:

713

Industry:

Travel/Train

66.

Mannings

Rank change
from 2012:

-43

Brand Simplicity
Score:

713

Industry:

Retail/Health and beauty

68.

Pizza Hut

Rank change
from 2012:

+29

Brand Simplicity
Score:

712

Industry:

Restaurants

Also view in:

GlobalIndiaMiddle EastUnited States

69.

Sohu

Rank change
from 2012:

Brand Simplicity
Score:

701

Industry:

Internet search

70.

Skype

Rank change
from 2012:

-10

Brand Simplicity
Score:

700

Industry:

Telecom/Cell phone

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

71.

Sephora

Rank change
from 2012:

-21

Brand Simplicity
Score:

700

Industry:

Retail/Health and beauty

Also view in:

GlobalUnited States

72.

Hilton

Rank change
from 2012:

-25

Brand Simplicity
Score:

698

Industry:

Travel/Hotels

Also view in:

GermanyGlobalUnited KingdomUnited States

73.

GOME

Rank change
from 2012:

+19

Brand Simplicity
Score:

695

Industry:

Retail/General

74.

TCL

Rank change
from 2012:

+34

Brand Simplicity
Score:

694

Industry:

Electronics

75.

Xiaomi

Rank change
from 2012:

-71

Brand Simplicity
Score:

693

Industry:

Electronics

76.

Hisense

Rank change
from 2012:

-6

Brand Simplicity
Score:

689

Industry:

Electronics

77.

GREE

Rank change
from 2012:

-34

Brand Simplicity
Score:

688

Industry:

Appliances

78.

China Mobile

Rank change
from 2012:

+41

Brand Simplicity
Score:

688

Industry:

Telecom/Cell phone

79.

MangoCity

Rank change
from 2012:

-53

Brand Simplicity
Score:

687

Industry:

Travel/Booking

80.

South Beauty

Rank change
from 2012:

+40

Brand Simplicity
Score:

687

Industry:

Restaurants

81.

Philips

Rank change
from 2012:

-13

Brand Simplicity
Score:

684

Industry:

Electronics

Also view in:

GermanyGlobalIndiaMiddle EastUnited Kingdom

82.

Volkswagen

Rank change
from 2012:

-4

Brand Simplicity
Score:

680

Industry:

Automotive

Also view in:

GermanyGlobalIndiaUnited KingdomUnited States

83.

Sasa

Rank change
from 2012:

-63

Brand Simplicity
Score:

674

Industry:

Retail/Health and beauty

84.

Geely

Rank change
from 2012:

-57

Brand Simplicity
Score:

665

Industry:

Automotive

85.

Baleno

Rank change
from 2012:

-24

Brand Simplicity
Score:

665

Industry:

Retail/Fashion

86.

Motorola

Rank change
from 2012:

+12

Brand Simplicity
Score:

661

Industry:

Electronics

Also view in:

GermanyGlobalUnited States

87.

HP

Rank change
from 2012:

-69

Brand Simplicity
Score:

658

Industry:

Electronics

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

88.

BlackBerry

Rank change
from 2012:

-81

Brand Simplicity
Score:

652

Industry:

Electronics

Also view in:

GlobalIndiaMiddle EastUnited KingdomUnited States

89.

Shanghai Airlines

Rank change
from 2012:

Brand Simplicity
Score:

649

Industry:

Travel/Air

90.

Zuche.com

Rank change
from 2012:

-5

Brand Simplicity
Score:

643

Industry:

Travel/Car rental

91.

UPS

Rank change
from 2012:

-59

Brand Simplicity
Score:

643

Industry:

Shipping/Mail

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

92.

ZTE

Rank change
from 2012:

Brand Simplicity
Score:

641

Industry:

Electronics

93.

Chery QQ

Rank change
from 2012:

-21

Brand Simplicity
Score:

641

Industry:

Automotive

94.

DHL

Rank change
from 2012:

-60

Brand Simplicity
Score:

640

Industry:

Shipping/Mail

Also view in:

GlobalIndiaMiddle EastUnited KingdomUnited States

95.

Lefeng

Rank change
from 2012:

N/A

Brand Simplicity
Score:

640

Industry:

Retail/Health and beauty

96.

China Merchants Bank

Rank change
from 2012:

-55

Brand Simplicity
Score:

635

Industry:

Banks/Retail

97.

eHi Car Service

Rank change
from 2012:

-42

Brand Simplicity
Score:

631

Industry:

Travel/Car rental

98.

Hainan Airlines

Rank change
from 2012:

N/A

Brand Simplicity
Score:

630

Industry:

Travel/Air

99.

China Unicom

Rank change
from 2012:

-11

Brand Simplicity
Score:

627

Industry:

Telecom/Cell phone

100.

Tongrentang

Rank change
from 2012:

+11

Brand Simplicity
Score:

627

Industry:

Retail/Health and beauty

101.

China Eastern Airlines

Rank change
from 2012:

Brand Simplicity
Score:

617

Industry:

Travel/Air

102.

China International Travel Service (CITS)

Rank change
from 2012:

-13

Brand Simplicity
Score:

617

Industry:

Travel/Car rental

103.

China Southern Airlines

Rank change
from 2012:

-9

Brand Simplicity
Score:

613

Industry:

Travel/Air

104.

CCTV

Rank change
from 2012:

+13

Brand Simplicity
Score:

611

Industry:

Media

105.

Sony

Rank change
from 2012:

-53

Brand Simplicity
Score:

607

Industry:

Electronics

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

106.

FAW HongQi

Rank change
from 2012:

-16

Brand Simplicity
Score:

598

Industry:

Automotive

107.

Air China

Rank change
from 2012:

-23

Brand Simplicity
Score:

597

Industry:

Travel/Air

108.

People’s Daily

Rank change
from 2012:

-55

Brand Simplicity
Score:

595

Industry:

Media

109.

Honda

Rank change
from 2012:

-71

Brand Simplicity
Score:

594

Industry:

Automotive

Also view in:

GlobalUnited States

110.

Toyota

Rank change
from 2012:

-74

Brand Simplicity
Score:

581

Industry:

Automotive

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

111.

Apple

Rank change
from 2012:

-102

Brand Simplicity
Score:

574

Industry:

Electronics

Apple’s suffered a stunning fall from grace in the China Simplicity Index this year, dropping all the way from #9 to #112. Some of the changes in consumer perceptions are undoubtedly connected to bad press following a CCTV program that charged Apple with discriminatory customer practices in China. Respondents say they are also unhappy with the incompatibility of Apple products with non-Apple products. And with significant advances in technology coming from Samsung and local competitors, China is looking very complicated for Apple.

Also view in:

GermanyGlobalIndiaMiddle EastUnited KingdomUnited States

112.

BMW

Rank change
from 2012:

-73

Brand Simplicity
Score:

571

Industry:

Automotive

Also view in:

GermanyGlobalMiddle EastUnited Kingdom

113.

China Construction Bank

Rank change
from 2012:

-4

Brand Simplicity
Score:

565

Industry:

Banks/Retail

114.

Industrial and Commercial Bank of China (ICBC)

Rank change
from 2012:

Brand Simplicity
Score:

553

Industry:

Banks/Retail

In an industry with an overall poor simplicity ranking, ICBC, the largest commercial bank in China and one of China’s “big four” state-owned banks, manages to stand out for the wrong reasons. Respondents say they’re particularly frustrated by their experience in the banks themselves where they are greeted by long lines and an unwelcoming environment. That’s in contrast to many local banks where waiting areas are furnished with plush sofas and supplied with candy.

115.

Bank of China

Rank change
from 2012:

-11

Brand Simplicity
Score:

539

Industry:

Banks/Retail

Because it’s the oldest bank in the country, BOC has an international reputation that is virtually synonymous with China. Unfortunately for the brand, Chinese consumers say they feel like outsiders given the cold shoulder by what they perceive as an authoritative power player. Respondents point to an overly complicated procedure to obtain a loan as an example of its complexity. Also, BOC’s online presence is only compatible with Internet Explorer, leaving consumers wanting more.

116.

Agricultural Bank of China

Rank change
from 2012:

Brand Simplicity
Score:

532

Industry:

Banks/Retail

Some basics of simplicity—like communication—are missing at ABC, say respondents. For starters, the brand’s slogan is written in ancient Chinese, which makes it hard for people to understand. Add confusing procedures and poor customer service to the mix and it’s no surprise to find ABC near the bottom of the China Simplicity Index.

117.

HSBC

Rank change
from 2012:

-100

Brand Simplicity
Score:

529

Industry:

Banks/Retail

Both foreign banks on the China Simplicity Index—HSBC and Citibank—dropped into the Bottom 10 this year. Consumers in China say they find HSBC’s foreign name and upscale reputation alienating, making it feel less accessible than other state-owned and local banks. A scarcity of branches in some areas leaves HSBC an inconvenient and complex choice for many respondents.

Also view in:

GlobalIndiaMiddle EastUnited Kingdom

118.

AIA

Rank change
from 2012:

-3

Brand Simplicity
Score:

509

Industry:

General insurance

The complaints about AIA are not unusual for insurance companies: respondents say the brand’s policies are confusing, and terms and conditions are hard to understand. Consumers are wary, too, of hidden fees, assuming what they don’t understand will cost them. Adding to AIA’s complexity and low standing on the China Simplicity Index is a feeling that AIA is particularly dishonest in its communications. “It’s very easy to be deceived,” says one respondent.

119.

Citibank

Rank change
from 2012:

-103

Brand Simplicity
Score:

496

Industry:

Banks/Retail

Like HSBC, Citibank fell dramatically in the rankings this year, hurt in particular by its image as an international bank, which many consumers find daunting. That’s especially true in smaller cities where the brand has a limited presence both physically and in marketing efforts. Like other banks in the Bottom 10, consumer trust in Citibank is low, something that can be traced to complex fees and services.

Also view in:

GlobalMiddle EastUnited States

120.

China Pacific Insurance

Rank change
from 2012:

Brand Simplicity
Score:

397

Industry:

General insurance

New regulations that prohibit the sale of insurance in banks have cost China Pacific Insurance. In an effort to offset this loss, the brand attempted to revamp its online experience. Respondents, unfortunately, find the site less than intuitive, dislike the site’s low-resolution images and find product names misleading.

121.

Ping An Insurance

Rank change
from 2012:

Brand Simplicity
Score:

339

Industry:

General insurance

Like other insurance companies, complex products are behind much of Ping An’s low simplicity ranking. And though the company recently tried to refresh its brand with promises to make lives easier, consumers feel Ping An does anything but. That’s particularly true, they say, when it comes to Ping An’s claims settlement process.

122.

China Life Insurance

Rank change
from 2012:

Brand Simplicity
Score:

338

Industry:

General insurance

The larger the company, the more likely things will be complicated. That’s respondents’ commonly held belief about insurance companies in China. So the chances that China Life Insurance, the largest life insurance company in China, would finish anywhere near the top of the Index were low at best. But it certainly didn’t help that respondents found the customer service poor and insurance agents to be considered untrustworthy.

123.

People’s Insurance Company of China

Rank change
from 2012:

Brand Simplicity
Score:

272

Industry:

General insurance

Like China Life Insurance, PICC (the biggest non-life insurance company in China) is seen as “too large.” But clearly consumer experience with the brand had to be more complicated than that to earn PICC its place at the very bottom of the China Simplicity Index. Like its insurance peers, PICC scores low on customer service. But respondents, it seems, were particularly bothered by PICC’s website, which they say is loaded with inaccurate information.

China

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Also view in:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Also view in:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Also view in:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Also view in:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank changefrom 2012:

Brand Simplicity Score:

Industry:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012:

Brand Simplicity
Score:

Rank change
from 2012: